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Should your author's email match your book title? Or is it better to use your name?

The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge, Allison Lane breaks down the email and domain strategies every author should know—so you can avoid common mistakes and create a professional, memorable online presence.

If you're launching a book, growing your author platform, or just starting your writing career, this episode is packed with actionable insights to help you make the best choice. Tune in now to set up your author brand for long-term success.

🎧 Hit play now to discover the best domain and email strategy for your author career.

What You’ll Learn:

• Whether your author email should match your book title or your name.
• How to set up multiple domains without complicating your branding.
• The biggest mistake authors make when choosing a domain (and how to avoid it).

Resources Mentioned:

• Buy your domain on Squarespace: https://www.squarespace.com/
• Google Workspace for email hosting: https://domains.google/
• Need book marketing tips? Check out Allison Lane’s website: https://www.lanelit.com/
• Ask Allison a question: Email her at allison@lanelit.com

📢 Don’t miss this episode packed with expert tips on choosing the right email and domain for your author brand! Listen to this episode on YouTube: https://youtu.be/_0VSF5vhCDQ?feature=shared

Timestamps Highlight:

• [00:03:00] – Should you buy a domain for your book title? Here’s the answer
• [00:03:51] – How to use a book title domain as a vanity URL that redirects to your main website.
• [00:04:26] – The biggest mistake authors make when choosing a domain—and how to avoid it.
• [00:05:19] – Where to buy your domain and what to expect in terms of cost.
• [00:06:03] – Final advice: Your domain is your online home—make sure readers can find you.

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Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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