Discover how to write a book that engages your ideal clients and advances your business. In this Dealing with Goliath episode, host Al McBride talks to Ben Gioia, a master at transforming expertise into bestsellers. Explore strategies to streamline your writing process, ensure your book resonates with your audience, and transform readers into clients.

Ben shares pitfalls to avoid and tips on leveraging your intellectual property effectively. Join us as he provides actionable strategies for impactful authorship that aligns with your business goals. Learn how to craft a purpose-driven book that delivers results.

GUEST BIO:

Ben Gioia teaches consultants, coaches, leaders, speakers, and small-business owners how to make 6- or 7-figures without selling a single book! He's a four time international bestseller, podcast, and radio host. As a book coach, business strategist, and publishing advisor, his teachings are used by more than 100,000 people.

Ben has trained 100s of millionaires at Stanford University, helped a Fortune 100 create a mindfulness and empathy video game for 20,000 employees, and launched the world’s largest magazine (AARP).

On top of facing death four times in India in 72 hours and hospice volunteering, he reads fiction voraciously, has sat more than 150 days of silent meditation, and gives 10% to companies making an impact.

TOPICS EXPLORED:

• How to get leads from the book even before you've written it
• Key author mistakes, such as misaligning book content with audience needs.
• The importance of retaining intellectual property rights when publishing.
• Strategies for using client conversations to tailor book content and language.
• The impact of effective client interviews on book relevancy and business opportunities.
• Recommendations for self-publishing and hybrid publishing models over traditional publishing.
• How ongoing client dialogue can fund the book writing process and foster business growth.
• An assessment tool for evaluating the potential success of a book before publication.

RESOUCRES:
Book Success Assessment: https://www.influencewithaheart.com/booksuccessguaranteed

Ben Gioia's Website: https://www.influencewithaheart.com/

CONNECT WITH BEN GIOIA:

On LinkedIn: https://www.linkedin.com/in/bengioia/

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

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