This week on The Edge of Growth, Hannah Ajikawo dives into the art and science of identifying and engaging the right audience with special guest Jemi Crooks, founder of the Thinkfluencer Lab. Jemmi, a consumer psychologist with over 15 years of experience across B2C and B2B, shares her expertise on redefining thought leadership and unlocking the secrets to building authentic, impactful connections.

Together, Hannah and Jemmy explore:

• Why understanding both your buyer and their end customer is critical for success.
• How to go beyond firmographics and uncover deeper human insights about your target audience.
• The importance of knowing your "why" and how to articulate the unique value you bring to your market.
• How companies can empower employees to share authentic stories and act as influencers to drive brand trust.
• Why efficient growth in 2025 requires businesses to slow down, reflect, and refine their strategies.
• The role of AI in shaping the future of sales and engagement while maintaining the human connection.

Whether you’re a business leader, marketer, or an ambitious professional aiming to elevate your thought leadership, this episode is packed with practical takeaways and inspiration to help you identify your ideal audience and engage with impact.

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