Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.

We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.

Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.

We concluded with actionable tips for podcasters to enhance their content strategy using analytics.

Key Takeaways:

• Importance of Analytics for Business Decisions (02:28–03:53)
• Leveraging Old Content Effectively (07:30–09:10)
• Use Search Analytics for Content and Business Ideas (09:37–10:35)
• Crafting User-Friendly Content Titles (15:34–16:28)
• Key Tips for Podcasters (18:24–19:03)

Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Connect with Philippa: LinkedIn | Website

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