When was the last time you raised your rates?

Many lawyers and law firm owners hesitate to charge more, often waiting until they’ve handled enough cases or built a certain reputation.

Others simply follow market rates based on what others around them with comparable years of experience are charging.

Let me tell you this: That’s an immature way to price your services.

To charge what you're truly worth, you must detach yourself from your pricing and stop letting others define your value.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I’m breaking down the reasons why lawyers undercharge and how you can break free from it.

Listen in now to learn:

• Why pricing triggers internal insecurities
• How perception shapes pricing
• How branding creates value
• Why presentation and scarcity can unlock higher fees
• What Toyota and Lexus can teach you about pricing

…and so much more!

Are you ready to rethink your pricing model?

Tune in now!

Key Takeaways:

Introduction (00:00)

Why pricing triggers emotional discomfort (01:04)

Self-worth as a pricing determinant (04:28)

How objections reflect internal value conflicts (07:49)

Three mindset shifts to charge higher fees (12:17)

The pricing workshop (20:47)

Additional Resources:

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!