In this episode of D2Z, join Brandon Amoroso as he chats with Will Haire, co-founder and CEO of BellaVix, a leading agency known for skyrocketing brand growth on platforms like Amazon and Walmart. With over a decade of experience in digital marketing and a deep dive into marketplace dynamics, Will shares invaluable insights on evolving e-commerce strategies, navigating platform complexities, and capitalizing on advertising innovations. Tune in to discover practical tips on expanding your brand's reach and optimizing marketplace performance, making this a must-listen for entrepreneurs aiming to make a significant impact online.

Here's what you'll learn:

🚀 How to Scale Brands on Major Marketplaces

📈 What Changes in Amazon's Platform Mean for Sellers

🔍 Why Understanding Marketplace Evolution is Crucial

🌟 How to Effectively Launch and Grow Your Brand Online

🛒 What Strategies Work Best for Customer Acquisition and Review Generation

🚧 How to Navigate and Overcome Common Marketplace Challenges

Timestamps

🌐 Will's Background and Transition from Google to Amazon (00:00:00)

📊 Evolution of Amazon and Walmart Marketplaces (00:01:40)

📈 Strategies for Brand Growth on Marketplaces (00:03:33)

🎯 Effective Customer Acquisition and Advertising Strategies (00:08:09)

💡 Navigating Amazon's Complex System (00:10:56)

📅 Preparing and Strategizing for Q4 (00:21:26)

🤝 Connecting with Will Haire and Concluding Remarks (00:24:24)

Will Haire

LinkedIn - https://www.linkedin.com/in/willhaire/

BellaVis - https://www.bellavix.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/