• How to Sell Value and Build Business Cases That Win

  • 2024/12/14
  • 再生時間： 45 分
  • ポッドキャスト

How to Sell Value and Build Business Cases That Win

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  • Hannah Ajikawo teams up with Martine Blinder, CEO and founder of Symbe, to discuss the art of value selling and crafting ROI-driven business cases. Learn why traditional ROI calculators fall short, how to identify real buyer pain, and how co-creating business cases with prospects can transform deal outcomes.

    Key Takeaways:

    • Why value selling starts with uncovering true buyer pain.
    • How to co-create a business case that champions can present with confidence.
    • The difference between assumed, perceived, and real value—and why it matters.

    Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.


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あらすじ・解説

Hannah Ajikawo teams up with Martine Blinder, CEO and founder of Symbe, to discuss the art of value selling and crafting ROI-driven business cases. Learn why traditional ROI calculators fall short, how to identify real buyer pain, and how co-creating business cases with prospects can transform deal outcomes.

Key Takeaways:

  • Why value selling starts with uncovering true buyer pain.
  • How to co-create a business case that champions can present with confidence.
  • The difference between assumed, perceived, and real value—and why it matters.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.


続きを読む 一部表示

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