I just had an amazing conversation with Sannah Vinding, the brilliant mind behind the Leadership in Manufacturing podcast. Originally an engineer from Denmark, Sannah transitioned into a digital marketing role and shared her journey of blending creativity with technical expertise. We talked about overcoming the challenges of starting and maintaining a successful podcast, the importance of continuous learning, and her unique insights on leadership. If you want to be inspired and pick up some valuable tips on leadership and innovation, this episode is a must-listen. Here are some of the episode highlights:

1. Transition from Engineering to Marketing [00:02:07] - Sannah discusses her seamless transition from an engineering background into a marketing role. She highlights how critical thinking and understanding of engineering principles provide an added advantage in explaining technical features to marketing teams, enabling effective communication.

2. Importance of Consistency in Podcasting, [00:10:48] - Sannah emphasizes the importance of maintaining a consistent schedule for releasing podcast episodes. Despite the challenges, consistency has built trust and expectation among her listeners. Even amidst occasional fatigue, the positive feedback keeps her motivated to continue.

3. Learning and Creativity, [00:06:58] - Sannah talks about how learning new skills, such as podcasting and video editing, rekindled her passion for creativity. She appreciates the resources available today that make learning fun and accessible, something she didn't have during her schooling.

4. Organic Growth and Marketing Strategies, [00:16:55] - Sannah shares her approach to growing her podcast organically, leveraging her skills in digital marketing, SEO, and social media. She stresses the importance of using keywords, creating great titles, and optimizing for multiple platforms like YouTube to improve discoverability.

5. Feedback and Continuous Improvement in Leadership, [00:23:29] - Sannah emphasizes the importance of listening to both positive and negative feedback to become a better leader. She discusses how silent feedback, internal reflection, and continuously expanding skill sets are essential to maintaining and improving leadership qualities.

Connect with Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/

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