In this episode of Marketing Over Chai, host Kate speaks with Kendall Breitman, a community manager at Riverside FM, about her journey from journalism to community building in the podcasting space. They discuss the importance of storytelling, the role of AI in marketing, and the challenges of managing a diverse community. Kendall shares insights on fostering user-generated content, the significance of personal connections, and strategies for aspiring marketers. The conversation emphasizes the need for empathy and understanding in marketing, as well as the importance of work-life balance. Takeaways Building a community requires understanding and empathy. AI tools can streamline the creative process for marketers. Diversity in storytelling enriches community engagement. User-generated content fosters a sense of ownership. Personal connections enhance community involvement. Work-life balance is crucial in a demanding field. Community marketing is an emerging trend, worth investing in. Ceramics is a passion that helps Kendall unwind. Empathy is key to effective marketing strategies. LinksKendall's LinkedIn: https://www.linkedin.com/in/kbreitman/Riverside's Conversation Creator's FB page: https://www.facebook.com/groups/264571558188791 LET”S CONNECT My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/sh... Instagram: / marketingoverchai LinkedIn: / kate-fernandes TikTok:https://www.tiktok.com/@marketingover... SUBSCRIBE SO YOU DON”T MISS AN EPISODE YouTube / @marketingoverchaipodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com _______________________ Keywords community building, podcasting, marketing, AI tools, diversity, user-generated content, work-life balance, community management, storytelling, engagement, riverside, empathy in marketing, immigrant women, women in marketing, community manager, online community building. ----------------------------------------------- Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ----------------------------------------------- #marketingoverchai #marketingpodcast #podcast #northamerica #canada #interview #communitymanager #digitalmarketing