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サマリー
あらすじ・解説
Can a good service or product guarantee success for a business?
No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer.
So in essence, a brand isn't just about your product. It's about how PEOPLE see it. How YOU make them see it.
In this episode, we see how you can position your brand in the minds of consumers for success and avoid common pitfalls.