If you’re getting ready to sell a home, this episode is for you! Today we’re going all in on staging tips for sellers—from what to clean to what to add (and what to hide!). Join us as we break down the most effective ways to prepare your home for the market, help buyers imagine themselves living there, and ultimately, get the best possible sale. Whether it’s clearing clutter, freshening up with neutral colors, or staging each room with intention, these strategies can mean the difference between “For Sale” and “Sold!”

Some of the tips we cover:

• The checklist of “must-dos” for any seller to make a great first impression

• Why your online listing photos matter and how to prep for them

• Levels of staging: occupied vs. vacant homes and what to consider for each

• Budgeting for staging and the impact of making simple updates

• How to manage smells, lighting, and even music during showings

• Specific tricks to make kitchens, bathrooms, and closets feel open and fresh

• Outdoor must-haves: making sure the landscaping enhances the home, not detracts

• When to invest in upgrades like carpet replacement or fresh paint

Don’t let your home go on the market without this advice! It’s all about setting the right mood and creating a space that invites buyers to see their future home.

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With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener’s personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we’ve all been there, right?).

We’ll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that’s by adding systems, streamlining processes, or getting help.

Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm!

Tune in, take a breath, and let’s tackle this together! 💪

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It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie.

Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content.

Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun!

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com.

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It’s time to get spooky with another group of listener-shared haunted house stories! DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we are bringing back our favorite game: “name that short story”. If Halloween week brings out your love for all things spooky then this episode is for you!

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It’s time to elevate our client experiences with these high touch ideas you may be missing. We'll be exploring how to go beyond the basics and create a truly exceptional experience for your clients, all without breaking the bank. We are sharing free high touch ideas that will make you stand out from the crowd and explain how understanding your clients' goals and pain points to make their lives easier is crucial. We give you the actionable tips for providing valuable communication and building lasting relationships with your buyers and sellers. We even share with you our philosophies on closing gifts and what our favorite closing gift ideas are. It’s time to start seeing yourself as a service provider, not a salesperson, and bringing in ways to surprise and delight your clients with thoughtful gestures. Join us as we chat about how to deliver a high end experience that builds trust, loyalty, and ultimately, more business for you!

Address stamp link: https://www.masonrow.com/personalized-stamp-gift-set

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Want a quick story and a laugh with a lesson too? Tune in to hear the funniest thing that happened on our recent podcast trip to Dallas and what you can take away from it. Oh, and shoutout to Lionel!

Not sure if you are going to renew your license for next year? Are you stuck in a real estate rut? You're not alone! In this episode, we're tackling the tough decision of whether to renew your license when faced with financial struggles and a slow market. We'll share stories from agents in the trenches, explore practical strategies for boosting your income, and offer mindset reminders to help you navigate this challenging season. Plus, we'll dive into the importance of confidence and adaptability in your real estate career. We are even giving you a 6 question test to determine if it really is time to walk away. So, tune in and let's figure out your next steps together!

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If your listings are gathering dust, it’s time to talk about what to do when listings sit! Crickets chirping instead of offers rolling in? Don't stress! In this episode, we're tackling the tough topic of stagnant listings. We'll share strategies for re-energizing your marketing efforts, navigating a slow market, and keeping your sellers motivated. We are sharing our list of questions to ask yourself as the agent plus an important seller question, “what’s your budget to sell?”. From staging and photography to social media and open houses, we've got the tips to turn those crickets into a chorus of offers. So, tune in and let's conquer those listing woes together!

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