Struggling to get results from your Google Ads? In this episode, we’ll go over my top 5 reasons why your Google Ads might not be converting, and more importantly, how to fix them. We’ll break down why these reasons are hurting your conversion rate and provide actionable steps to help you optimise your campaigns for better performance. Whether it’s targeting issues, ad copy mistakes, or unclear conversion tracking, you’ll learn how to identify and solve these problems to boost your ad conversions and increase the ROI of your Google Ads.

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(00:00) Introduction

(00:56) Reason #1: Targeting the Wrong Keywords

(03:59) Reason #2: Low Quality Ad Copy

(08:28) Reason #3: Landing Page Optimisation

(11:31) Reason #4: Targeting Bad Audience Signal

(14:37) Reason #5: Conversion Tracking is Setup Wrong

Frequently Asked Questions:

How can I improve the targeting in my Google Ads?

Start by refining your audience settings. Make sure your ads are shown to people who are most likely to be interested in your product or service. Also, use data from your past campaigns to adjust demographics, locations, and interests.

What’s the impact of ad copy on conversion rates?

Ad copy plays a huge role in convincing users to click on your ad and take action. If your copy isn’t clear or persuasive, people might ignore your ad

Could my landing page be the reason for low conversions?

Absolutely. If your landing page doesn’t deliver on the promise of your ad, users will leave without converting. The copy on your landing page also plays a crucial role in your Ad Quality score; the more relevant it is to your ad, the better your Ad Quality score will be.

How do I know if my Google Ads are targeting the right audience?

Review the performance data in Google Ads to see how different audience segments are responding. If certain groups aren’t converting, it might be time to rethink your targeting strategy.

Why is my Cost Per Conversion so high?

A high Cost Per Conversion often indicates inefficiencies in your campaign, such as poor targeting or irrelevant keywords. A quick way to make your ads more relevant to viewers is adding dynamic keyword insertion to your ad copy.

How important is it to align my ad copy with my landing page?

It’s crucial! If there’s a disconnect between what your ad promises and what your landing page says, users will bounce with this being an indication to Google that your ad quality is low. A lower Google Ad Quality will result in higher ad costs and wasted ad spend.