• Carrie Steffen: The Two New Superpowers Leaders in Accounting Didn't Know They Needed | Capstone Conversations

  • 2024/09/16
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Carrie Steffen: The Two New Superpowers Leaders in Accounting Didn't Know They Needed | Capstone Conversations

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  • Plus: The marketing myths that plague accounting firms.

    Capstone Conversations.
    With Jean Caragher
    For CPA Trendlines

    Being a managing partner is tough enough, but now accounting firm leaders must master two new superpowers. And CPE won't help.

    Complete show notes here. | Get more Capstone Conversations every Monday. | Follow Jean Caragher on CPA Trendlines. | Get Caragher's international best-seller, The 90-Day Marketing Plan for CPA Firms. | Catch Jean Caragher with Gear Up for Growth every Friday. | And browse all the shows on the CPA Trendlines Podcast Channel

    The world for CPA firm marketing professionals is getting more complicated, too. Today, the first thing a marketing executive must do in a CPA firm is not marketing. It's mastering the art of...

    READ MORE > > >

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Plus: The marketing myths that plague accounting firms.

Capstone Conversations.
With Jean Caragher
For CPA Trendlines

Being a managing partner is tough enough, but now accounting firm leaders must master two new superpowers. And CPE won't help.

Complete show notes here. | Get more Capstone Conversations every Monday. | Follow Jean Caragher on CPA Trendlines. | Get Caragher's international best-seller, The 90-Day Marketing Plan for CPA Firms. | Catch Jean Caragher with Gear Up for Growth every Friday. | And browse all the shows on the CPA Trendlines Podcast Channel

The world for CPA firm marketing professionals is getting more complicated, too. Today, the first thing a marketing executive must do in a CPA firm is not marketing. It's mastering the art of...

READ MORE > > >

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