$51,744 per violation. That’s the penalty for fake reviews under the FTC’s latest guidelines. This weekend, the National Law Review caught my attention with a headline that every multifamily leader and property manager needs to understand. On August 14, 2024, the FTC finalized new rules that make deceptive reviews, misleading testimonials, and fake social media influence illegal—and the penalties are steep. Each violation can hit up to $51,744, and it’s not just about fake reviews. It covers manipulated ratings, hidden negative reviews, undisclosed employee reviews, and incentivized reviews that aren’t entirely transparent. This means no more holding back negative reviews or paying for influencer boosts that look authentic but aren’t. This hits incredibly close to home for multifamily, where reviews drive leasing decisions and resident trust. Think your current review strategy is safe? It's time to get proactive, revisit policies, and ensure transparency across every platform. Please don’t wait until it’s too late; this one’s here to stay. Check out the full article for details and avoid costly missteps. If you found this helpful, please like it and subscribe for more industry insights. Stay informed, stay compliant, and let’s keep our community authentic. https://www.multifamilycollective.com