🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to understand the data correctly and what the numbers mean.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Performance Max channel performance?

It shows how Google distributes your ads across channels like Search, YouTube, Display, Discover, Gmail, and Shopping in a Performance Max campaign.

Does channel performance show exact spend by channel?

No. Google provides directional data, not precise spend breakdowns, so it should be used for trend analysis, not accounting.

Can I turn off specific channels inside Performance Max?

No. Performance Max does not allow channel-level exclusions.

How can I push Performance Max more toward Search or Shopping?

Improve feed quality, add high-intent search themes, strengthen conversion signals, and avoid overlapping standard Search campaigns incorrectly.

When should I split Performance Max into multiple campaigns?

When you need clearer control over budgets, product groups, geographies, or asset strategies, especially at higher spend levels.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, I’ll talk about how Google Ads Enhanced Conversions works. You’ll learn what data is being used, how it’s matched to users, and how this is different from standard conversion tracking. I’ll explain when Enhanced Conversions improves attribution accuracy, and common mistakes to avoid when using Enhanced Conversions.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Google Ads Enhanced Conversions?

Enhanced Conversions is a feature that improves conversion attribution by securely sending customer data to Google to help match conversions when cookies are not available.

Are Enhanced Conversions required for Smart Bidding?

They are not required, but Google strongly recommends them because better conversion data improves Smart Bidding performance over time.

Does Enhanced Conversions track new users?

No. It does not create new tracking capabilities. It improves matching accuracy for conversions that already occurred but couldn’t be attributed due to cookie or privacy limitations.

Do Enhanced Conversions increase conversions or just reporting accuracy?

They improve reporting accuracy, not actual performance. Better attribution can indirectly improve results by feeding smarter data into automated bidding strategies.
What’s the difference between Enhanced Conversions and offline conversions?

Enhanced Conversions happen automatically at conversion time, while offline conversions require manual or scheduled uploads after a lead is qualified or closed.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn how to add brand exclusions in Google Ads to prevent your ads from showing on unwanted searches. We walk through where brand exclusions are and how to apply them correctly at the account and campaign level. You’ll see common mistakes advertisers make that cause brand traffic to slip through despite exclusions. We also explain when brand exclusions make sense and when they can hurt performance.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are brand exclusions in Google Ads?

Brand exclusions prevent your ads from showing on searches that include specific brand names, usually competitors or irrelevant brands.

Are brand exclusions the same as negative keywords?

No. Brand exclusions specifically target brand entities, while negative keywords block exact words or phrases in searches.

Should I use brand exclusions or negative keywords for competitor names?

Brand exclusions are preferred for known brands because they are more comprehensive and harder to bypass than negatives.

Do brand exclusions apply to all campaigns automatically?

Only if applied at the account level. Otherwise, they must be attached to specific campaigns.

Do brand exclusions work for Performance Max campaigns?

Yes, brand exclusions are one of the few reliable ways to control brand traffic in Performance Max.

Can I exclude my own brand?

Yes, and this is often done when running separate branded and non-branded campaigns.
How long does it take for brand exclusions to take effect?

Typically within hours, but full impact is usually visible within 24 to 48 hours as data refreshes.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn how to add and edit categories for your Google Business Profile. Google Business Profile Categories can impact what searches your business shows up for, so choosing them strategically can matter a lot. I’ll explain the key difference between primary and secondary categories and how each affects rankings.

Google says local rankings are based on relevance, distance, prominence, and you improve relevance by giving complete, detailed info in your profile (services are one of those info fields): https://support.google.com/business/answer/7091

WebFX says Services is a ranking factor that “have begun affecting your rankings,” but puts them with things like photos and hours (not in the top “big” factors): https://www.webfx.com/blog/seo/google-business-profile-ranking-factors/

GPT mentioned in the video: https://chatgpt.com/g/g-ogedF1hwV-jrr-lp-pas-writer

Prompt:

I’m optimizing the Services section of a Google Business Profile for a Business Type that mainly serves [Primary Audience].

Write exactly 3 accurate Google Business Profile categories. For each category, list up to 5 services. Service names must only be real, industry-standard service terms that would appear on an invoice, service menu, professional website, or clinical/technical documentation for this business type.

Use short, concrete naming patterns such as ‘[Keyword] assessment,’ ‘[Keyword] repair,’ ‘[Keyword] installation,’ ‘[Keyword] replacement,’ ‘[Keyword] evaluation,’ or other standard terms used in this profession.

You are not allowed to create new concepts, program names, coaching ideas, performance routines, benefit phrases, or long-tail variations. If a service is not a widely recognized offering in this industry, do not use it. Please remember to use keywords for injecting into the descriptions, but do it delicately.

Descriptions must be 220 to 280 characters using real industry terminology and must describe the actual service, not goals, outcomes, or motivational advice.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why are categories important in Google Business Profile?

Categories are one of the strongest ranking signals for local search and determine which searches your business is eligible to appear in.

What is the primary category vs secondary categories?

The primary category carries the most ranking weight and should describe your core service, while secondary categories support additional services.

How many categories can I add?

You can add up to 9 additional categories, but more is not better, so only add categories that are truly relevant.

Can adding too many categories hurt my rankings?

Yes. Irrelevant categories can confuse Google’s understanding of your business and weaken ranking performance.

How do I change categories in Google Business Profile?

Log into your Google Business Profile, go to “Edit profile,” select “Business information,” then update categories under the “About” section.

Can categories help me rank for new services?

Yes, but only if those services are legitimate, supported by your website, and reflected elsewhere in your profile.
What’s the biggest Google Business Profile Category mistake businesses make?

Choosing an incorrect primary category instead of the most specific category that matches their main revenue-generating service.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Running Google Ads after normal business hours can either waste budget or unlock hidden conversions, depending on how it’s set up. In this video, I break down when after-hours Google Ads actually make sense and when they don’t. I’ll also talk about common mistakes businesses make that cause missed leads or inflated costs overnight. By the end, you’ll know how to decide whether running ads after hours helps or hurts your results.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Should I run Google Ads after business hours?

Only if your funnel is built to capture and respond to leads without a live salesperson. If calls go unanswered or follow-ups are slow, after-hours ads usually waste budget.

Are after-hours clicks lower quality?

Not always. Many users research at night, but conversion quality depends on whether your ads match intent and your landing page handles delayed follow-up properly.

Should I turn off call ads at night?

Yes, unless you have call routing, voicemail funnels, or a live answering service. Missed calls hurt quality scores and waste spend.

Do after-hours ads cost more per click?

They’re often cheaper due to lower competition, but cheaper clicks don’t matter if conversions don’t happen.

What campaigns are best to run after hours?

Lead-form campaigns and informational or high-intent search campaigns tend to perform best outside business hours.

Should local service businesses run ads 24/7?

Usually no. Unless they offer emergency services like plumbing or towing where after-hours intent is high.

What’s the biggest mistake with after-hours Google Ads?

Assuming more hours equals more revenue instead of measuring whether those hours produce real, qualified leads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Negative keywords are one of the fastest ways to stop wasting money in Google Ads, yet most advertisers either ignore them or use them incorrectly. In this video, I'll go step by step through how to add negative keywords in Google Ads so your ads stop showing for irrelevant searches. You’ll learn where to add negative keywords, how match types work, and the common mistakes that quietly drain ad spend. We also cover how to find high-impact negative keywords using real search term data. By the end, you’ll know exactly how to clean up your campaigns and improve performance without increasing your budget.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are negative keywords in Google Ads?

Negative keywords prevent your ads from showing when a search includes specific words or phrases you don’t want to target.

Why are negative keywords important?

They reduce wasted spend, improve click-through rate, and help ensure your ads only show to high-intent searches.

Where do I add negative keywords in Google Ads?

You can add them at the account level, campaign level, or ad group level depending on how broadly you want them applied.

What’s the difference between negative keyword match types?

Negative broad blocks searches containing all words, negative phrase blocks searches with the phrase in order, and negative exact blocks only that exact search.

Should I add negative keywords at the campaign or ad group level?

Use campaign-level negatives for terms you never want, and ad-group-level negatives to prevent overlap between tightly themed ad groups.

🔥The #1 proven way to get you 2x more leads and sales in 90 days with Google Ads and SEO:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn exactly how to find high-impact internal linking opportunities that improve your website’s SEO and boost page authority. I’ll walk you through step-by-step methods using both free and paid tools to identify relevant pages for internal links. You’ll see how to prioritize anchor text, strengthen topic clusters, and avoid common linking mistakes that dilute your rankings. Whether you manage a blog or a large content site, this strategy helps you pass authority efficiently and improve user navigation. By the end, you’ll have a repeatable process for scaling internal linking across all your content.

Check out the GPT mentioned in the video: https://chatgpt.com/g/g-68eb79afb5548191af4ec9dd11ee7ff3-jrr-internal-links

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What are internal links?

Internal links are hyperlinks that connect one page on your website to another page on the same domain.

Why are internal links important for SEO?

They help search engines understand your site structure and distribute authority across your pages.

How often should I add internal links?

Review and add internal links every time you publish new content or update existing pages.

Which pages should I prioritize for internal links?

Focus on linking from high-authority or high-traffic pages to those you want to rank higher.

Can too many internal links hurt SEO?

Yes, too many or irrelevant linking can confuse search engines and reduce user experience quality.

Do internal links help new content get indexed faster?

Yes, linking to new pages from existing ones can help Google discover and index them more quickly.
How can I track the performance of internal links?

Use Google Search Console or analytics tools to monitor changes in impressions, clicks, and average ranking for linked pages.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Creating a strong Google Business Profile description is essential because it can change search visibility, click-through rate, and how quickly potential customers understand what you offer. In this video, I’ll show you the exact framework I use to write clear, keyword-focused descriptions that boost local rankings without sounding spammy. You’ll learn how to highlight your core services, unique selling points, and credibility, all within the 750 character limit for your description. I’ll break down real examples from top-ranking businesses so you can see what works and why. By the end, you’ll be able to write a conversion-driven description that gets your business more views, calls, and leads.

Check out the GPT mentioned in the video:

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Google Business Profile description?

It’s the description in your Google Business listing that explains what your business does, who you serve, and why customers should choose you.

How long can the description be?

Google allows up to 750 characters, but the first 250 characters are the most important because they are shown first and get the most visibility.

Should I include keywords?

Yes, include relevant local SEO keywords naturally to help improve visibility in Google Search and Maps, but avoid keyword stuffing.

What makes a strong description?

One that explains clearly your services, location, target audience, and unique selling points in a professional, concise way.

Can I change my description later?

Yes, you can edit it anytime, which is useful if your services change, you rebrand, or you want to test a stronger version.

Does the description affect SEO rankings?

It helps indirectly. While it’s not a direct ranking factor, strong descriptions improve engagement, which supports better local rankings.
How often should I update my description?

You can update it when your services, messaging, or branding change, or when you want to optimize for better clarity or conversions.