In this video, we go over 7 powerful psychological tips for writing Google Ads headlines that grab people’s attention and increase click-through rate. Whether you’re new to Google Ads or looking to improve your current campaigns, these tips will help you create headlines that connect with your audience on an emotional level, encouraging them to click on your ad. We’ll discuss why things like curiosity, urgency, and social proof are so effective, and how to use them in your ads.

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(00:00) Introduction

(00:33) Tip 1: Using Numbers

(01:46) Tip 2 Putting Keywords in the First Pin

(04:05) Tip 3: Use More Emotion

(06:34) Tip 4: Create a Sense of Urgency

(07:30) Tip 5: Ask a Question

(08:35) Tip 6: Use Power Words

(09:55) Tip 7: Keep It Simple

Frequently Asked Questions:

Why is psychology important in Google Ads headlines?

Understanding psychology helps you write headlines that tap into human behaviour and emotions. This can make your ads more relatable and persuasive, leading to better results.

What is social proof, and how can I use it in my ad headlines?

Social proof is showing that others trust or recommend your product. You can use it in your headline by mentioning customer reviews, testimonials, or large numbers of satisfied users.

How does urgency make headlines more effective?

Adding urgency, like phrases such as “limited time” or “while supplies last”, creates a fear of missing out, which makes people want to take action faster.

What’s a good way to use emotional triggers in Google Ads headlines?

Emotional triggers can be incorporated into your headlines by focusing on how your product solves a problem or makes life easier. People are more likely to click if they feel a connection to the solution that you’re offering.

How does focusing on benefits rather than features help my Google Ads?

People care more about how a product will make their lives better rather than its details. Highlighting the benefits in your headline helps potential customers immediately see the value in your product.

Watch out for these 5 common landing page mistakes that could be dramatically hurting your conversion rates. We’ll go over why certain design choices, confusing messaging, or poor call-to-actions can drive potential customers away, leading to minimal conversions. You’ll learn how to avoid these errors and how to implement simple fixes to optimise your landing page for better results. Whether you’re new to building landing pages or looking to improve an existing one, these 5 tips will help you increase your conversion rate and get more out of your landing page.

How to Create a Persona Tutorial (ChatGPT Template Included): https://www.youtube.com/watch?v=YS8veYVQTec&t=3s

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(00:00) Introduction

(00:32) Mistake 1 - Talking Too Much about Yourself

(04:16) Mistake 2 - Not Knowing your Audience

(08:03) Mistake 3 - A Weak offer

(10:17) Mistake 4 - Not Showing Enough Social Proof

(12:31) Mistake 5 - Offering Too Many Choices

Frequently Asked Questions:

What is a landing page conversion rate?

A landing page conversion rate is the percentage of visitors who take a desired action on your page, such as signing up for a newsletter. A good conversion rate varies by industry but usually falls between 2% and 5%.

How does design affect landing page conversions?

A cluttered or poorly designed landing page can confuse visitors and cause them to click off. Simple layouts, clear headings, and easy navigation help guide visitors towards your call-to-action, improving your chances of a conversion.

Why is a strong call-to-action important?

A strong call-to-action tells visitors exactly what you want them to do next. Weak or confusing CTAs leave people confused, which usually results in lower conversions. Make sure your CTA is clear, visible, and oriented around one action.

What should I avoid when writing copy on my landing page?

Avoid vague or complicated language that confuses your audience. Your copy should be easy to understand, focusing on benefits rather than features. Make sure it answers the question: “What’s in it for me?”

How can I track my landing page conversions?

You can use tools like Google Analytics to see how many visitors are taking action on your landing page, or tools like Microsoft Clarity to see how people navigate on your page. These insights help you understand what’s working and what’s not.

How often should I update my landing page?

It’s good practice to test and optimise your landing page regularly. Running A/B tests on different images, headlines, or call-to-actions can help you find what works best for the people visiting your website.

In this episode, we go over how we managed to double the SEO traffic of one of our clients in just six months. We’ll walk you through the three simple steps that made the biggest impact on our search engine rankings. Whether you’re new to SEO or have been at it for a while, these practical steps will help you boost your own website’s visibility and SEO ranking. We focus on actionable strategies that anyone can implement without needing advanced technical skills.

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00:42 Step 1 - Content Mapping

04:54 Step 2 - Fixing Existing Pages

17:05 Step 3 - Filling Content Gaps

19:34 Step 4 (Bonus) - Link Building

How long does it usually take to see results from these SEO strategies?

While results can vary, we saw significant improvement within six months. SEO is a long-term game, but with consistent effort, you should start noticing changes in just a few months.

How important are backlinks in boosting SEO traffic?

Backlinks are very important for SEO as they signal to search engines that your content is credible and authoritative. Quality over quantity is key, so make sure your copy is written well and is easy to understand.

Why is site speed important for SEO?

Site speed affects user experience and is a ranking factor for search engines. A faster site keeps visitors engaged and can lead to better rankings, which in turn boosts traffic.

How do I know if my SEO strategy is working?

You can track your progress using tools like Google Analytics and Ahrefs. Watch for increases in organic traffic, improved rankings, and better engagement metrics.

Is content really that important for SEO?

Absolutely! Highly relevant content is the cornerstone of a successful SEO strategy. Optimising your existing content can significantly boost your search rankings.

Can I outsource SEO tasks?

Yes, you can, but make sure to work with reputable providers who follow best practices. It’s important to stay involved, ensure that any outsourced work aligns with your overall SEO goals, and have monthly reports that track progress.

Struggling to get results from your Google Ads? In this episode, we’ll go over my top 5 reasons why your Google Ads might not be converting, and more importantly, how to fix them. We’ll break down why these reasons are hurting your conversion rate and provide actionable steps to help you optimise your campaigns for better performance. Whether it’s targeting issues, ad copy mistakes, or unclear conversion tracking, you’ll learn how to identify and solve these problems to boost your ad conversions and increase the ROI of your Google Ads.

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(00:00) Introduction

(00:56) Reason #1: Targeting the Wrong Keywords

(03:59) Reason #2: Low Quality Ad Copy

(08:28) Reason #3: Landing Page Optimisation

(11:31) Reason #4: Targeting Bad Audience Signal

(14:37) Reason #5: Conversion Tracking is Setup Wrong

Frequently Asked Questions:

How can I improve the targeting in my Google Ads?

Start by refining your audience settings. Make sure your ads are shown to people who are most likely to be interested in your product or service. Also, use data from your past campaigns to adjust demographics, locations, and interests.

What’s the impact of ad copy on conversion rates?

Ad copy plays a huge role in convincing users to click on your ad and take action. If your copy isn’t clear or persuasive, people might ignore your ad

Could my landing page be the reason for low conversions?

Absolutely. If your landing page doesn’t deliver on the promise of your ad, users will leave without converting. The copy on your landing page also plays a crucial role in your Ad Quality score; the more relevant it is to your ad, the better your Ad Quality score will be.

How do I know if my Google Ads are targeting the right audience?

Review the performance data in Google Ads to see how different audience segments are responding. If certain groups aren’t converting, it might be time to rethink your targeting strategy.

Why is my Cost Per Conversion so high?

A high Cost Per Conversion often indicates inefficiencies in your campaign, such as poor targeting or irrelevant keywords. A quick way to make your ads more relevant to viewers is adding dynamic keyword insertion to your ad copy.

How important is it to align my ad copy with my landing page?

It’s crucial! If there’s a disconnect between what your ad promises and what your landing page says, users will bounce with this being an indication to Google that your ad quality is low. A lower Google Ad Quality will result in higher ad costs and wasted ad spend.