🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

You'll learn how to exclude mobile apps in Google Ads so your budget stops spending ad budget on app placements. I’ll go over where the settings are in Google Ads, how to apply exclusions at the account, campaign, and ad group level, and the difference between excluding apps and excluding mobile app categories. By the end, you’ll have a simple checklist you can follow to confirm the app exclusions are active and working.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Why am I getting app placements in the first place?

If you’re running Display, Performance Max, or other campaigns that have placements, Google can serve ads across the Display Network, which includes mobile apps unless you exclude them.

Which campaign types can show on apps?

Display campaigns commonly do, and Performance Max can as well depending on inventory behavior. Search-only campaigns usually don’t serve on apps the same way.

What’s the fastest way to exclude all apps?

Use placement exclusions to block mobile apps broadly, then verify it’s applied at the right scope and that reporting confirms the change.

Should I exclude apps at the account level or campaign level?

Account-level is best if you never want app traffic across any campaigns. Campaign-level is safer if some campaigns benefit from app inventory.

What’s the difference between excluding apps and excluding app categories?

Excluding apps targets specific app placements, while app categories block groups of apps by type.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

You'll learn the fastest build options for a Thank You page and how to set the redirect from your form or checkout. You’ll also learn what to include on the page, such as next steps or a lead magnet. By the end, you’ll have an optimized Thank You Page.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Thank You Page and why not just show a “success” message?

A dedicated page lets you guide the next action and makes conversion tracking far more reliable than an on-page message.

Do I need a separate Thank You Page for each form or offer?

Ideally yes. Separate pages make analytics cleaner and let you create next steps.

How do I redirect after a purchase?

You can create a Thank You Page with WooCommerce settings or a dedicated plugin that replaces the default order-received page for specific products.

What should I include on the Thank You Page to increase conversions?Clear confirmation, the single best next step, expected timeline, and any other important information.
What are common mistakes that break tracking or reduce follow-through?

Using a popup success message instead of a page, sending people to the home page, and forgetting to add conversion tracking before running ads.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Image extensions let you add images to your Google Ads so your search ads stand out and earn more attention. In this video, you’ll learn where image assets appear, which campaign types support them, and what Google actually needs to approve and show them. I’ll talk about a step-by-step setup inside Google Ads, including sizing, formats, and how to attach images at the account, campaign, or ad group level. By the end, you’ll have a simple checklist to launch compliant, high-quality images that improve performance without guessing.

Studies:

Google found search ads with image assets get about 6% higher CTR when the images show: https://support.google.com/google-ads/answer/9566341?hl=en

VWO found that replacing a generic icon with a real photo gave 48% more enquiries: https://vwo.com/blog/human-landing-page-increase-conversion-rate/

After turning on image extensions in their Search campaigns, Estée Lauder saw a 14% improvement in ROI and a 91% increase in click through rate: https://theinfluenceagency.com/blog/guide-to-google-ads-image-extensions

Sterling Sky replaced a blue/green phone icon with a green arrow pointing to the ad copy image extension and saw CTR increase from 9.89 % and 12.07 % to 16.16 % for a personal-injury lawyer: https://www.sterlingsky.ca/boosting-click-through-rates-with-image-extensions/

Banner study found faces looking towards the product boosted attention (interaction rate) and brand recall more than faces staring at you: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2014.00166/full

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are image extensions in Google Ads?

Image extensions are additional images you attach to ads to make them more visually compelling and increase click-through potential.

Where do image assets show up?

They can appear on Google Search results alongside your text ad, helping your ad take up more space and stand out.

Do image assets guarantee my ads will show images every time?

No. Google decides when to serve them based on factors like ad rank, query intent, device, competition, and predicted performance.

How many images should I add?

Add enough variety for Google to test, but keep them aligned to your offer and landing page to avoid low engagement.

Can I add image assets at the account, campaign, or ad group level?

Yes. Account-level is broad coverage, campaign-level is offer-specific, and ad group-level is best when different keywords need different visuals.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

External links can be one of the strongest ranking signals in SEO, however, most businesses build them the wrong way. In this video, you’ll learn how to build external links that can actually help your website’s SEO. You’ll learn how to find link opportunities and choose them effectively.

Free GPT mentioned in video: https://chatgpt.com/g/g-68f2333383348191a50a382fd9acc5bf-jrr-external-links

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Do outbound links help SEO?They can. Outbound links mainly help by improving content quality and credibility, they support claims, define terms, and help users verify information. They’re not a guaranteed ranking boost, but they’re often a net positive when they genuinely add value.

Can linking out hurt my rankings?

Not by itself. Linking to high-quality sources in context is generally safe.

Should I link to competitors?Sometimes, yes. If it improves the user experience or helps explain something (like citing a definition, data source, or official documentation). If the page is meant to convert, keep competitor links minimal and strategic (or cite neutral sources instead).

How many outbound links should I include on a page?

Enough to support the content, not a specific number. A good rule is that if a claim sounds like it needs proof, cite a source; if a link doesn’t add value, remove it.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

This video explains how to improve a Google Business Profile service area so your business appears in more relevant local searches. It breaks down how service areas actually influence visibility, rankings, and lead quality for businesses. You’ll learn what Google looks for when evaluating location relevance, proximity, and trust. The video also covers common mistakes that reduce reach.

Prompt mentioned in video:

Give me 20 suburbs within a 1.5 hours radius around X in a single clean bullet list. Each line must be a suburb. For example, "Westminster, London". But of course, I could give you a location that may be in different countries.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a service area in Google Business Profile?

A service area defines the geographic locations where you offer services, especially for businesses that travel to customers rather than serve them at a storefront.

Does adding more cities improve rankings?

No. Too many locations on your profile can weaken relevance and reduce visibility rather than improve it.

Should I include cities I want to expand into later?

No. Only include areas you actively serve now; future expansion should happen after you establish proof and demand.

How often should I update my service area?

Only when your actual service area changes. Frequent or unnecessary edits can trigger slow visibility recovery.

What signals strengthen service area performance?

Consistent reviews mentioning locations, localized content, accurate citations, and real customer activity in those areas.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Google Ads campaign experiments let you test changes without risking your entire budget, and in this video, you’ll learn exactly how Google Ads experiments work and when to use them. I’ll talk about the setup process, including what to test and how long to run experiments. By the end of this video, you’ll know how to use experiments to make confident improvements to your Google Ads campaign.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Google Ads campaign experiment?

A campaign experiment allows you to test changes to a campaign by splitting traffic between the original version and a modified version, without permanently changing the original campaign.

When should I use a Google Ads experiment?

You should use experiments when you want to test meaningful changes like bidding strategies, landing pages, ad copy, or targeting settings and need data before committing.

How long should a Google Ads experiment run?

Experiments should typically run at least 2 to 4 weeks, or until they reach statistical significance with enough conversions to be meaningful.

What metrics should I use to judge results?

Focus on conversion volume, cost per conversion, conversion rate, and return on ad spend, not just clicks or impressions.
What happens when an experiment ends?

You can apply the experiment results to the original campaign, discard them, or continue testing with a new experiment.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to understand the data correctly and what the numbers mean.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Performance Max channel performance?

It shows how Google distributes your ads across channels like Search, YouTube, Display, Discover, Gmail, and Shopping in a Performance Max campaign.

Does channel performance show exact spend by channel?

No. Google provides directional data, not precise spend breakdowns, so it should be used for trend analysis, not accounting.

Can I turn off specific channels inside Performance Max?

No. Performance Max does not allow channel-level exclusions.

How can I push Performance Max more toward Search or Shopping?

Improve feed quality, add high-intent search themes, strengthen conversion signals, and avoid overlapping standard Search campaigns incorrectly.

When should I split Performance Max into multiple campaigns?

When you need clearer control over budgets, product groups, geographies, or asset strategies, especially at higher spend levels.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, I’ll talk about how Google Ads Enhanced Conversions works. You’ll learn what data is being used, how it’s matched to users, and how this is different from standard conversion tracking. I’ll explain when Enhanced Conversions improves attribution accuracy, and common mistakes to avoid when using Enhanced Conversions.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Google Ads Enhanced Conversions?

Enhanced Conversions is a feature that improves conversion attribution by securely sending customer data to Google to help match conversions when cookies are not available.

Are Enhanced Conversions required for Smart Bidding?

They are not required, but Google strongly recommends them because better conversion data improves Smart Bidding performance over time.

Does Enhanced Conversions track new users?

No. It does not create new tracking capabilities. It improves matching accuracy for conversions that already occurred but couldn’t be attributed due to cookie or privacy limitations.

Do Enhanced Conversions increase conversions or just reporting accuracy?

They improve reporting accuracy, not actual performance. Better attribution can indirectly improve results by feeding smarter data into automated bidding strategies.
What’s the difference between Enhanced Conversions and offline conversions?

Enhanced Conversions happen automatically at conversion time, while offline conversions require manual or scheduled uploads after a lead is qualified or closed.