🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Most Google Ads accounts optimize for short-term conversions, but the real goal is paying for customers who generate the most revenue over time. In this video, you’ll learn what Life Time Value (LTV) in Google Ads actually means and the most practical ways to implement it based on the data you have. You’ll also see the common tracking and mistakes that make LTV numbers unreliable, and how to avoid them.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What does adding LTV to Google Ads actually mean?

It means creating a custom Google Ads column that tracks Life Time Value. This number can be useful for seeing how effective your ad campaigns are.

Do I need e-commerce to use LTV in Google Ads?

No. Service businesses can do it by assigning values to qualified leads, opportunities, and closed-won revenue, then importing those values back into Google Ads.

What’s the difference between LTV and conversion value?

Conversion value is what Google Ads uses for optimization and reporting. LTV is how you decide that value (usually based on downstream revenue, retention, and margins).

Should I use average LTV or per-customer LTV?

Per-customer value is best when you can do it. If you can’t, start with stage-based averages and improve over time as data quality increases.

Will importing LTV improve automated bidding?

Usually, yes. If the values are consistent and not inflated. Smart Bidding performs better when values reflect true business value, not vanity conversions.

What are the most common mistakes when adding LTV?

Double counting conversions, importing values with the wrong timestamps, and mixing lead generation.

How long does it take before LTV optimization actually helps performance?

You typically need enough volume for Smart Bidding to adapt, often a few weeks of consistent data.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Performance Max can be one of the most powerful ways to generate leads in Google Ads, but only if it’s structured correctly. In this video, I’ll talk about my process to build a Performance Max campaign specifically for lead generation. You’ll learn how to structure asset groups, set up proper conversion tracking, and give Google the right signals so it actually finds qualified prospects.

Ad copy mentioned in video: https://chatgpt.com/g/g-QMXHgQD9c-jrr-ad-copy

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Performance Max in Google Ads?

Performance Max is a goal-based campaign type that allows your ads to show across all Google inventory, including Search, Display, YouTube, Gmail, Discover, and Maps, using machine learning to optimize performance.

Is Performance Max good for lead generation?

Yes, but only if conversion tracking is accurate and the campaign is structured properly. Without strong signals and clear conversion goals, lead quality can drop significantly.

How is Performance Max different from Search campaigns?

Search campaigns rely on keyword targeting, while Performance Max uses audience signals and machine learning to find potential customers across multiple placements automatically.

What conversion action should I optimize for?

You should optimize for your primary lead event, such as form submissions or booked calls, and ensure it is set as a primary conversion in Google Ads.

Do I need audience signals?

Yes. Audience signals help guide the algorithm toward the right types of users early on.

How many asset groups should I create?

Start with 1 to 3 themed asset groups based on service category or offer. Over-segmenting early can reduce data consolidation and slow learning.

How long does it take for Performance Max to optimize?

Typically 2 to 4 weeks, depending on budget and conversion volume. The campaign needs consistent data to exit the learning phase.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

If you want higher rankings and more organic traffic, you need an SEO audit, not guessing. In this video, I'll talk about my process to audit any website for technical issues, on-page optimization gaps, and backlink problems. We’ll cover how to evaluate site structure, keyword research, and internal linking. You’ll also see how to prioritize fixes so you focus on changes that actually help your website.

Check out SEO Pro Extension (mentioned in video): https://chromewebstore.google.com/detail/seo-pro-extension/lajfdngpocmchpihjecojjllfjeehgnl

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works.

Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is an SEO audit?

An SEO audit is a check of a website’s technical setup, content quality, keyword targeting, and backlink profile to identify issues that prevent it from ranking well in search engines.

How often should you run an SEO audit?

Most websites should run a full audit at least once or twice per year, with smaller checkups quarterly, especially after major site updates or algorithm changes.

What are the most common technical SEO issues?

Frequent problems include slow page speed, broken links, and duplicate content.

How do you check if pages are properly indexed?

You can use Google Search Console’s indexing report or run a site search in Google to see which pages appear in search results.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Top of funnel Google Ads campaigns can look successful, but are they actually making you money? In this video, I will break down how to measure the real revenue impact of awareness and prospecting campaigns beyond general metrics like clicks and impressions.

This % shows how much a campaign helped other campaigns close sales. High % means it supported the sale, low means it mainly closed sales on its own.

High % (40%+):

• Treat as an awareness campaign.

• Judge on cost per click, and how much assist revenue share it shows.

• Expect it to feed branded and exact search campaigns later.

Low % (0–10%):

• Treat as a closer campaign.

• Judge heavily on cost per conversion and direct ROI.

Middle % (10–30%):

• Likely middle of funnel. Balance between assists and closures.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a top-of-funnel Google Ads campaign?

A top of funnel campaign targets cold audiences who are not actively searching for your product or service yet. These campaigns are designed to build awareness and generate initial interest.

How can I tell if my top of funnel campaigns are working?

Look at assisted conversions, conversion path reports, branded search lift, and overall blended cost per acquisition instead of only last-click conversions.

What metrics matter most for top of funnel campaigns?

Key metrics include assisted conversions, conversion lag, engagement metrics, branded search growth, and overall account revenue lift.

Do I need proper conversion tracking set up first?

Yes. Without accurate conversion tracking and attribution data, you cannot reliably determine whether top of funnel campaigns are contributing to revenue.

Are top of funnel campaigns right for every business?

No. They are most effective for businesses with longer sales cycles, higher average order values, or products that require education before purchase.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Let's talk about how to reply to Google Reviews in a way that builds trust and attracts new customers. We break down simple frameworks for responding to positive, neutral, and negative reviews without sounding defensive. We also cover common mistakes when replying to reviews and how to avoid them.Check out the GPT mentioned in the video here: https://chatgpt.com/g/g-68d57f2371f0819183d1fe03f7a8b611-jrr-review-responder🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Why is replying to Google Reviews important?Responding to reviews shows potential customers that you care, builds credibility, and can improve local SEO performance.Should I respond to every Google Review?Yes. Responding to all reviews, positive and negative, signals professionalism and engagement.How quickly should I reply to a review?Ideally within 24 to 72 hours to show attentiveness and responsiveness.How do I respond to a 5 star review?Thank the reviewer by name, reference something specific from their comment, and invite them back or suggest the next step.How should I handle negative reviews?Stay calm, acknowledge their concern, apologize when appropriate, and offer to continue the conversation offline to resolve the issue.Can replying to reviews improve SEO?Active engagement signals relevance and trust to Google, which can positively impact local search rankings.What’s the biggest mistake businesses make when replying to reviews?Using basic responses that fail to address the specific feedback in the review.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Auction Insights in Google Ads shows you who you’re competing against, how often you overlap, and where you stand in the auction. In this video, I'll break down every Auction Insights metric in plain English, including Impression Share, Overlap Rate, Position Above Rate, and Top of Page Rate. You’ll learn how to interpret these metrics correctly so you don’t make bad optimization decisions based on misleading data. We also cover practical use cases, like identifying aggressive competitors and knowing when rising costs are caused by competition versus your own settings.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Auction Insights in Google Ads?

Auction Insights is a report that shows how your ads perform compared to other advertisers competing in the same auctions, based on impression data.

Does Auction Insights show all of my competitors?

No. It only shows advertisers who appeared in the same auctions as you during the selected time period and targeting settings.

What does Impression Share mean in Auction Insights?

Impression Share is the percentage of eligible impressions your ad actually received compared to the total available impressions you could have shown for.

What is Overlap Rate and why does it matter?

Overlap Rate shows how often another advertiser’s ad appeared in the same auction as yours, helping you identify your most direct competitors.

What does Position Above Rate tell me?

Position Above Rate shows how often a competitor’s ad ranked higher than yours when both ads appeared in the same auction.

Why does Auction Insights data change when I adjust date ranges?

Auction dynamics change over time, so different competitors, budgets, and bidding strategies can affect results across different periods.

Can I use Auction Insights for bidding decisions?

Yes, but carefully. It’s best used to inform strategy, not to blindly raise bids just because a competitor is outranking you.

What’s the biggest mistake advertisers make with Auction Insights?

Overreacting to competitors instead of focusing on profitability, conversion data, and business outcomes.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Updating old blog content is one of the fastest ways to improve your website ranking and conversions without publishing something brand new. In this video, you’ll learn a simple system to find which posts are worth updating first and what to change. We’ll cover how to refresh content for search intent, improve internal linking, improve on-page SEO, and add credibility with better examples, data, and formatting.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:Does updating old blog posts actually help SEO?Yes. When the post is already indexed and has some history, improving relevance, internal links, and content quality can increase rankings faster than starting from zero. What’s the difference between a “refresh” and a full rewrite?A refresh keeps the core structure but updates key sections: intro, headings, examples, screenshots, stats, and internal links. A full rewrite is needed when search intent changed, the post is thin/outdated, or the structure doesn’t match what currently ranks.Should I add new sections even if the post already ranks?Only if they improve satisfaction and coverage for the target query. If you’re ranked but stuck, adding the missing “next-step” sections (examples, templates, frequently asked questions, comparisons) is often what moves you up.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

This video explains how to create a Fishing Campaign in Google Ads. Rather than targeting known keywords, a fishing campaign lets Google's algorithm surface search terms that convert, which you can then add to your main campaigns. Viewers will learn how to structure the campaign, set appropriate bids, and use search term reports to mine for valuable keyword data. This method is especially useful for businesses entering a new niche or looking to expand beyond their existing keywords.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/