🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

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Performance Max campaigns in Google Ads now include Search Themes, a powerful feature that lets you guide Google’s AI toward the most relevant searches for your business. In this video, you’ll learn exactly what Search Themes are, how they are different from keywords, and why they matter for improving ad performance. I’ll walk you through how to set them up step by step, highlight best practices, and show you where advertisers often go wrong. Whether you’re new to Performance Max or just want to sharpen your targeting, this tutorial makes it simple and actionable. By the end, you’ll know how to use Search Themes to increase traffic quality and get more conversions from your ads.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Search Themes in Performance Max?

Search Themes are signals you provide to Google that suggest the types of search queries you want your Performance Max campaigns to show up for. They’re not traditional keywords but guide the AI in targeting.

How are Search Themes different from regular keywords?

Keywords directly control bidding and matching in Search campaigns, while Search Themes are softer signals that help Google’s algorithm understand your desired audience intent in Performance Max.

Do I still need keywords if I’m using Search Themes?

Yes, if you’re running dedicated Search campaigns. Performance Max uses Search Themes in addition to your assets and audience signals, but it doesn’t replace keyword targeting in standard Search.

How many Search Themes should I add?

Start with 5 to 15 related themes that describe your business and target customers. Too many can dilute Google’s learning.

Can I change or update Search Themes later?

Yes, you can add, remove, or refine them at any time, and Google’s algorithm will adapt as it gathers new performance data.

Do Search Themes affect all channels in Performance Max?

They primarily change Search inventory within Performance Max, but they also help Google better understand your audience signals across other placements.

How long does it take to see results after adding Search Themes?

It usually takes 1 to 2 weeks for Google’s machine learning to optimize around new inputs, so allow some time before judging performance.

Do Search Themes cost extra to use?

No, there’s no additional fee. They simply influence how your existing budget is spent more effectively.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

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Tracking button clicks on a website is an important step for understanding user behavior and improving conversions. This video walks through the process of setting up click tracking so you can see exactly which buttons visitors interact with. By learning this, you’ll gain insights into how effective your calls-to-action are and where users may be dropping off. Tracking clicks also helps measure the performance of campaigns, landing pages, and design changes. Whether you run a personal site or a business page, this guide will show you how to start monitoring button interactions effectively.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What does tracking button clicks mean?

Tracking button clicks means recording when visitors click specific buttons on your website to measure engagement and user behavior.

Why should I track button clicks?

It helps you understand which calls-to-action work, optimize conversion rates, and evaluate the success of your website design or marketing campaigns.

Do I need coding knowledge to track button clicks?

Not always. Many softwares let you set this up without writing code, though coding can provide more customization.

Can button click tracking show me where users come from?

Yes, when combined with analytics tools, you can see both the traffic source and the specific button clicks.

Is tracking button clicks the same as tracking page views?

No, page views show visits to entire pages, while button click tracking focuses on interactions with specific elements.
Will tracking button clicks slow down my website?

If implemented correctly with reliable tools, it should have little to no impact on site speed.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Enhanced Conversions in Google Ads help you track more accurate sales and leads by securely sending hashed customer data. In this video, I’ll walk you step-by-step through how to set up Enhanced Conversions for your account. You’ll see how to implement it directly in Google Ads and make sure your conversions are properly verified. I’ll also cover common mistakes that cause data to be lost or misattributed. By the end, you’ll have a complete setup that improves your tracking and boosts campaign performance.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Enhanced Conversions in Google Ads?

Enhanced Conversions securely use hashed customer data (like email or phone) to improve tracking accuracy for sales and leads.

Do I need Google Tag Manager to set this up?

No, you can set up Enhanced Conversions directly in Google Ads or through Tag Manager.

Will Enhanced Conversions improve my campaign performance?

It won’t directly lower costs, but it gives Google better data, which leads to smarter bidding and more accurate reporting.

What types of conversions can use Enhanced Conversions?

It works with web conversions like purchases, sign-ups, and form fills where customer information is received.

Do Enhanced Conversions replace regular conversion tracking?

No, they enhance your existing setup by sending additional, more accurate data.
Is Enhanced Conversions worth setting up for small businesses?

Absolutely. Better tracking means you understand your ad spend return on investment more clearly, which is critical at any budget.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

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In this video, you’ll learn how to convert Return on Ad Spend (ROAS) into your own currency inside Google Ads. Many advertisers see percentages or ratios but aren’t sure how to translate those numbers into actual revenue impact. I’ll walk you through the formula step by step so you can clearly understand how much money each ad dollar is bringing back. By the end, you’ll be able to apply this to any campaign and compare results across accounts or regions. This is a simple but powerful way to connect ROAS directly to your business goals.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What does ROAS mean in Google Ads?

ROAS stands for Return on Ad Spend, which measures how much revenue you earn for every dollar spent on advertising.

How is ROAS usually calculated?

ROAS is calculated by dividing the total conversion value (revenue) by the total ad spend.

Why should I convert ROAS into my currency?

Converting into your currency makes it easier to see the real-world financial impact of your campaigns and compare them to your business targets.

Is ROAS the same as ROI?

No, ROAS only looks at revenue vs. ad spend, while ROI includes all costs (like overhead, product costs, or employee expenses).

Can I use ROAS to optimize my campaigns?

Yes, you can adjust bids, budgets, or targeting strategies to increase ROAS and focus on the most profitable areas.

Can Google Ads automatically show ROAS in my currency?

Yes, Google Ads will display conversion values in the currency you set for your account, but you need to ensure your conversion tracking is configured properly.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Excluding certain age ranges in Google Ads Performance Max can save you from wasted spend and irrelevant clicks. In this video, I’ll show you exactly how to remove ages 18–65+ from your campaigns step by step. You’ll see where to find the audience signal and demographic exclusions inside Performance Max, since it works differently than Search or Display campaigns. By setting up these exclusions correctly, you can focus only on the age groups that matter to your business. This quick tutorial makes it simple to avoid common mistakes and keep your ad budget efficient.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Can I exclude all ages in Performance Max?

No, you must leave at least one age group included. Excluding all ages would prevent your ads from serving.

Where do I find the option to exclude ages in Performance Max?

You can adjust demographic exclusions in the campaign settings under “Audiences.”

Can I exclude ages after my campaign is already running?

Yes, you can update demographic exclusions anytime, and changes take effect quickly.

Does excluding ages affect my budget or bidding strategy?

Your daily budget stays the same, but Google will focus ad spend only on the allowed age ranges.

Can I exclude ages at the ad group level in Performance Max?

No, exclusions are set at the campaign level for Performance Max.

How do I know if I should exclude certain ages?

Review your audience and conversion data in Google Ads reports to see which ages drive results and which waste spend.

Does excluding ages improve conversion rates?

It often can, since you’re removing unqualified searches and focusing your budget on better converting age groups.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Want to know how many clicks it actually takes to get a conversion in your Google Ads campaigns? In this video, you’ll learn exactly where to find the Clicks per Conversion metric inside your account. This KPI is essential for understanding the real efficiency of your campaigns, especially when optimizing for ROAS or lead quality.

Formula: Clicks / Conversions

Tells you the number of clicks you burn through to get a sale or lead

Example: If you average 25 clicks per conversion and each click costs $2, you can already predict that conversions will cost around $50.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Clicks per Conversion in Google Ads?It’s the average number of ad clicks it takes to generate one conversion.

Where can I find this metric in Google Ads?

You can add it as a column in the Campaigns, Ad Groups, or Keywords view by customizing your columns.

Why is this metric important?It tells you how efficient your campaign is at converting traffic — a lower number usually indicates better performance.

Is Clicks per Conversion available by default?No, you’ll need to manually add it through the “Modify Columns” menu in your reporting view.

What’s a good benchmark for Clicks per Conversion?It varies by industry, but a lower number generally means more effective targeting and ad copy.

What affects this metric the most?

Your ad relevance and landing page experience can all change this metric.
How can I reduce my Clicks per Conversion?

Improve your ad quality score, use negative keywords, and test stronger call to actions and landing pages.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn the basics of setting up a conversion funnel for tracking key actions on your website or business. We’ll cover why funnel tracking is important and how it helps you understand customer behavior. You’ll also see how each stage of a funnel gives insight into where potential customers drop off. By the end, you’ll have a clear idea of how to monitor your funnel and improve performance over time. This is a beginner-friendly walkthrough designed to help you get started quickly.

Check out Site Behaviour here: https://www.sitebehaviour.com/

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What is a conversion funnel?

A conversion funnel is a step-by-step path that shows how visitors move from interest to taking a desired action, such as making a purchase or signing up.

Why should I track my conversion funnel?

Tracking helps you see where people drop off in the process so you can fix issues and improve overall results.

Do I need special software to set up funnel tracking?

Most analytics tools have funnel tracking features, so you can use whichever one fits your needs.

Can funnel tracking work for both websites and apps?

Yes, the concept applies to both websites and apps, as long as you define the key steps users take.

What’s an example of a funnel step?

Examples include visiting a product page, adding an item to a cart, or completing checkout.

How many steps should I include in a funnel?

It depends on your business, but usually 3–5 key steps is a good starting point.

How long does it take to set up a funnel?

It can take anywhere from a few minutes to a few hours depending on your tool and complexity.

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Learn exactly where to find and read your Google Ads Demographics so you can see performance by age, gender, parental status, and (where available) household income. I’ll show you the quickest path to the Demographics view in the Audiences section and how to add the right columns to spot the best ads. You’ll learn when to exclude a segment vs. simply monitor it, plus how bid adjustments work in campaign types that support them. We’ll cover common pitfalls like the large “Unknown” bucket (and why you shouldn’t auto-exclude it). Finally, you’ll get a simple workflow to test changes safely and protect scale.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

Where do I find the Demographics report?In Google Ads, go to the Campaigns icon → Audiences, keywords, and content → Audiences, then open the Demographics module (account, campaign, or ad-group view).

Which demographic categories are available?Age, Gender, Parental status, and (in eligible countries) Household income—each with an “Unknown” bucket.

Can I apply bid adjustments to demographics?

In many campaign types (and especially with manual bidding), you can set bid adjustments for certain demographic groups; otherwise rely on exclusions and creative/copy strategy.

What’s the difference between basic Demographics and “Detailed demographics”?

Basic Demographics are age/gender/parental status/income; Detailed demographics (like homeowner or education) are in the Audience segments and are separate from the Demographics tabs.
Best practices to avoid hurting scale?

Start with reporting-only analysis, test changes in a limited set of campaigns, and avoid blanket exclusions.