エピソード

  • How to Use Click Share in Google Ads (4 Ways to Tell If Competitors Are Beating You)
    2025/11/12

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn exactly how to use Click Share in Google Ads to understand your ad performance compared to competitors. I’ll talk about what Click Share actually means, how it differs from Impression Share, and why it’s one of the best metrics for optimizing campaigns. You’ll see how to find Click Share in your dashboard, understand the percentage, and use it to guide budget and bid decisions. I’ll also show real examples of how improving Click Share can lead to more conversions without increasing ad spend.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is Click Share in Google Ads?Click Share shows the percentage of total possible clicks your ads received compared to the total number of clicks you could have gotten if everything were optimal, such as bids, budget, and quality included.How is Click Share different from Impression Share?Impression Share measures how often your ads appeared, while Click Share measures how often people clicked compared to potential clicks, offering a better look at competitiveness and engagement.What is considered a good Click Share percentage?It depends on your industry and budget, but generally, a Click Share above 60% usually means strong performance and ad competitiveness.Why is my Click Share low?Low Click Share can be caused by low budgets, low ad rank, or irrelevant ad copy compared to competitors.Can I improve Click Share without increasing my budget?Yes, you can optimize ad relevance, adjust targeting, improve Quality Score, and use more engaging ad creatives to increase clicks without spending more.Does Click Share affect my ad rank or Quality Score?Not directly, but improving Click Share often correlates with better ad engagement and relevance, which can improve both over time.Is Click Share available for all campaign types?No, it’s mainly available for Search and Shopping campaigns, not for Display, Discovery, or Performance Max campaigns.How often should I check Click Share?It’s best to track it weekly or biweekly to identify trends, especially after major changes like budget shifts or ad testing.

    続きを読む 一部表示
    5 分
  • How to Create a Catch-All PMax Campaign (2–4X ROAS From Hidden Products in Google Ads)
    2025/11/09

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    In this video, you’ll learn how to build a catch-all Performance Max campaign in Google Ads that efficiently targets multiple product categories or services without overcomplicating your structure. I’ll walk you through how to properly segment your assets, set up conversion tracking, and use audience signals to help Google’s AI find the right customers. Whether you’re managing an online store or a local service business, this setup can scale your results faster.


    Catch-All Campaign article: https://support.google.com/google-ads/answer/10666008?hl=en&ref_topic=10011877


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What is a catch-all Performance Max campaign?

    A catch-all campaign is designed to target all of your products or services under one campaign, leveraging Google’s automation to identify which assets and audiences perform best.

    When should I use a catch-all setup instead of multiple campaigns?

    Use it when you want to simplify account management, test broad targeting, or don’t have enough data to justify splitting campaigns by product line or service type.

    How do I structure asset groups in a catch-all Performance Max campaign?

    Group assets by themes and make sure each group has tailored headlines, images, and videos for maximum relevance.

    What kind of budget works best for a catch-all campaign?

    Start with a consolidated budget large enough to give Google’s AI room to optimize, usually at least $50–$100 per day, depending on your goals.

    Can I run a catch-all campaign alongside other Performance Max campaigns?

    Yes, but make sure targeting and assets don’t overlap a lot to avoid internal competition for impressions.

    How important are audience signals for Performance Max?

    Very important. While Google’s automation can find audiences on its own, strong audience signals help it learn faster and optimize sooner.
    Should I include all my products in one catch-all campaign?

    Only if your products or services share similar margins and conversion goals. Otherwise, consider separating high-ticket or low profit margin items.

    続きを読む 一部表示
    4 分
  • How to Track AI Traffic on Your Website (5+ Sources Like ChatGPT, Claude, Grok + More)
    2025/11/06

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Wondering how much of your website traffic is from AI tools like ChatGPT or Perplexity? In this video, you’ll learn how to track AI-generated visits using simple analytics tools and automation. We’ll cover how to identify common AI user agents, set up filters in Google Analytics, and log traffic using n8n workflows. This is especially useful if you’re getting unexpected spikes in traffic or want to understand how bots are interacting with your content. By the end, you’ll be able to separate real visitors from AI traffic, and use that data to make smarter decisions.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    Can AI tools like ChatGPT actually visit my website?

    Yes, many AI tools browse the web using their own crawlers or through user prompts that fetch live data.

    Why would I want to track AI traffic?

    To understand content scraping, measure organic interest from AI tools, or prevent skewed analytics.

    Can AI bots trigger conversions or events on my site?

    Usually no, most AI bots only crawl content and don’t interact with forms or buttons, but tracking clicks and scrolls can help confirm that.
    Is AI traffic bad for my analytics?

    It can be if left unfiltered, and it could increase page views or lower engagement metrics, making it harder to measure real user behavior.

    続きを読む 一部表示
    6 分
  • How to Use Google Ads for Local Business (#1 Best Campaign for Small Budgets)
    2025/11/03

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    If you’re a local business owner trying to get more customers through your door or on the phone, Google Ads can be your most powerful tool. In this video, you’ll learn exactly how to set up a high-converting Google Ads campaign that targets people in your area who are actively searching for your services. We’ll cover the right campaign type, how to use location targeting, and how to write effective ad copy that gets clicks. Plus, we’ll show you how to track results so you know your ad spend is paying off. Whether you’re a dentist, contractor, or local gym, this video is your step-by-step guide to local ads that actually work.


    Make sure to create call ads in addition to your responsive search ad.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What type of Google Ads campaign is best for a local business?Local businesses should start with Search campaigns or Performance Max with location extensions for best results.

    How much should a local business spend on Google Ads?

    Most local businesses can start with $10–$50 per day depending on their competition and goals.

    Can I target people only in my city or service area?Yes. Use location targeting in your campaign settings to show ads only to users in your desired geographic area.

    How do I make sure I’m not wasting money on bad clicks?

    Add negative keywords, such as the word free, and monitor your search terms report regularly.

    How do I track if my ads are working?

    Set up conversion tracking for calls, form fills, or bookings through Google Ads and Google Analytics.
    How long does it take to see results from Google Ads?

    You can start seeing results within hours, but optimized performance typically takes 1to 2 weeks of optimization.

    続きを読む 一部表示
    3 分
  • How Google Ads Attribution Works (4 Things to Know + Why You See Decimals)
    2025/11/01

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Google Ads attribution explains how credit for conversions is assigned across the different ads, clicks, and keywords in a customer’s journey. Understanding attribution is critical because it shows you which campaigns are actually driving results, not just clicks. In this video, we’ll break down the main attribution models, from last-click to data-driven, and explain how each one impacts your reporting. You’ll also learn how attribution affects optimization decisions, budget allocation, and overall campaign strategy. By the end, you’ll know how to choose the right model for your business and use it to make smarter advertising decisions.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What is attribution in Google Ads?

    Attribution is the process of assigning credit for a conversion to specific ads, clicks, or keywords that influenced the customer’s journey.


    Why does attribution matter in Google Ads?

    It matters because different attribution models can drastically change how performance data looks, which impacts where you allocate budget and how you optimize campaigns.


    What are the main types of attribution models?

    The common models include Last Click, First Click, Linear, Time Decay, Position-Based, and Data-Driven.


    What is the default attribution model in Google Ads?

    By default, Google Ads uses the “Data-Driven” model (if there’s enough data). If not, it defaults to Last Click.


    What’s the advantage of Data-Driven attribution?

    It uses machine learning to assign credit based on how different touchpoints contribute to conversions, offering the most accurate picture of performance.


    Can I change attribution models in Google Ads?

    Yes, you can change attribution models in your conversion settings, but it may alter historical performance comparisons.


    Does attribution affect automated bidding?

    Yes. Attribution models directly impact how automated bidding strategies allocate budget and prioritize clicks.

    続きを読む 一部表示
    3 分
  • How to Use PMax Search Themes (5 Examples That Actually Work)
    2025/10/29

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Performance Max campaigns in Google Ads now include Search Themes, a powerful feature that lets you guide Google’s AI toward the most relevant searches for your business. In this video, you’ll learn exactly what Search Themes are, how they are different from keywords, and why they matter for improving ad performance. I’ll walk you through how to set them up step by step, highlight best practices, and show you where advertisers often go wrong. Whether you’re new to Performance Max or just want to sharpen your targeting, this tutorial makes it simple and actionable. By the end, you’ll know how to use Search Themes to increase traffic quality and get more conversions from your ads.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/



    Frequently Asked Questions:

    What are Search Themes in Performance Max?

    Search Themes are signals you provide to Google that suggest the types of search queries you want your Performance Max campaigns to show up for. They’re not traditional keywords but guide the AI in targeting.


    How are Search Themes different from regular keywords?

    Keywords directly control bidding and matching in Search campaigns, while Search Themes are softer signals that help Google’s algorithm understand your desired audience intent in Performance Max.


    Do I still need keywords if I’m using Search Themes?

    Yes, if you’re running dedicated Search campaigns. Performance Max uses Search Themes in addition to your assets and audience signals, but it doesn’t replace keyword targeting in standard Search.


    How many Search Themes should I add?

    Start with 5 to 15 related themes that describe your business and target customers. Too many can dilute Google’s learning.


    Can I change or update Search Themes later?

    Yes, you can add, remove, or refine them at any time, and Google’s algorithm will adapt as it gathers new performance data.


    Do Search Themes affect all channels in Performance Max?

    They primarily change Search inventory within Performance Max, but they also help Google better understand your audience signals across other placements.


    How long does it take to see results after adding Search Themes?

    It usually takes 1 to 2 weeks for Google’s machine learning to optimize around new inputs, so allow some time before judging performance.


    Do Search Themes cost extra to use?

    No, there’s no additional fee. They simply influence how your existing budget is spent more effectively.

    続きを読む 一部表示
    5 分
  • How to Track Button Clicks on a Website (2-Minute Setup With SiteBehavior)
    2025/10/27

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Tracking button clicks on a website is an important step for understanding user behavior and improving conversions. This video walks through the process of setting up click tracking so you can see exactly which buttons visitors interact with. By learning this, you’ll gain insights into how effective your calls-to-action are and where users may be dropping off. Tracking clicks also helps measure the performance of campaigns, landing pages, and design changes. Whether you run a personal site or a business page, this guide will show you how to start monitoring button interactions effectively.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What does tracking button clicks mean?

    Tracking button clicks means recording when visitors click specific buttons on your website to measure engagement and user behavior.

    Why should I track button clicks?

    It helps you understand which calls-to-action work, optimize conversion rates, and evaluate the success of your website design or marketing campaigns.

    Do I need coding knowledge to track button clicks?

    Not always. Many softwares let you set this up without writing code, though coding can provide more customization.

    Can button click tracking show me where users come from?

    Yes, when combined with analytics tools, you can see both the traffic source and the specific button clicks.

    Is tracking button clicks the same as tracking page views?

    No, page views show visits to entire pages, while button click tracking focuses on interactions with specific elements.
    Will tracking button clicks slow down my website?

    If implemented correctly with reliable tools, it should have little to no impact on site speed.

    続きを読む 一部表示
    2 分
  • How to Setup Enhanced Conversions Google Ads (Quick 2-Minute Setup in WhatConverts)
    2025/10/24

    🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2



    Enhanced Conversions in Google Ads help you track more accurate sales and leads by securely sending hashed customer data. In this video, I’ll walk you step-by-step through how to set up Enhanced Conversions for your account. You’ll see how to implement it directly in Google Ads and make sure your conversions are properly verified. I’ll also cover common mistakes that cause data to be lost or misattributed. By the end, you’ll have a complete setup that improves your tracking and boosts campaign performance.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/



    Frequently Asked Questions:

    What are Enhanced Conversions in Google Ads?

    Enhanced Conversions securely use hashed customer data (like email or phone) to improve tracking accuracy for sales and leads.

    Do I need Google Tag Manager to set this up?

    No, you can set up Enhanced Conversions directly in Google Ads or through Tag Manager.

    Will Enhanced Conversions improve my campaign performance?

    It won’t directly lower costs, but it gives Google better data, which leads to smarter bidding and more accurate reporting.

    What types of conversions can use Enhanced Conversions?

    It works with web conversions like purchases, sign-ups, and form fills where customer information is received.

    Do Enhanced Conversions replace regular conversion tracking?

    No, they enhance your existing setup by sending additional, more accurate data.
    Is Enhanced Conversions worth setting up for small businesses?

    Absolutely. Better tracking means you understand your ad spend return on investment more clearly, which is critical at any budget.

    続きを読む 一部表示
    2 分