Success in the pool industry requires innovation and a commitment to excellence.

Isaac Keselman is the founder of Aqua Doctor and is now the chief operating officer at Azurion. He shares his impressive journey from starting AquaDoctor in 1995 to becoming a significant player in the pool industry.

Isaac oversees the consolidation of five top pool service companies and is also the vice president of the Northeast Spa and Pool Association, where he actively promotes industry standards and education. Throughout the conversation, Isaac emphasizes the importance of technology in service and construction and provides valuable insights into the future of the industry. It's an engaging discussion that’s perfect for listeners during their daily commute or while taking a break.

Key Moments

07:31 Embracing technology since the nineties.

12:28 Efficient repairs save time.

14:14 Tech promotes self-reliance.

20:27 COVID: Service up, construction down.

23:49 Shift to automated consolidation.

Connect with Isaac Keselman

LinkedIn: https://www.linkedin.com/in/isaac-keselman-02802628

Website: https://theaquadoctor.com/

Innovative water care solutions and eco-conscious consumerism are key to the future of spa water care.

Susan McPhie is the director of Global Sales and Marketing for SilkBalance. Susan, who has played a key role at Silk Balance since her father founded it in 2007, shares her expertise on spa water care and the growing demand for eco-friendly solutions.

Suan discusses the evolution of the spa water care industry, the importance of environmental responsibility, and strategies for retail stores to enhance customer retention through effective water care. Together, they explore emerging industry trends and answer a listener's question about future advancements in spa water care.

Key Moments

03:46 Eco-friendly water treatment.

07:41 Boosting loyalty with eco-products.

09:45 Subscription programs for retention.

13:54 Streamlining services for engagement.

16:09 Spa trends with Susan McPhie.

23:15 Innovation drives success.

Connect with Susan McPhie

LinkedIn: https://www.linkedin.com/in/susan-mcphee-9298924

Website: https://silkbalance.com/

Welcome to our first episode of The Mast Podcast, your new go-to source for insights and inspiration in the swimming pool and outdoor living industries. I'm your host, Dalton Pence, territory manager for Kentucky, Southern Indiana, and Southern Ohio. Today, I'm excited to be joined by the owner of Mast, Dan Bakotic.

In this episode, the Mast Sales Group is discussed, highlighting its long history since 1987 and extensive coverage across 27 states in the Midwest, Northeast, and Mid-Atlantic regions.

We'll also discuss the show's mission: to offer a platform where elite industry professionals, from pool builders to retailers and service companies, share their innovative ideas and successes. This isn't your typical product-promotion podcast; it’s a quick, 30-minute-or-less listen designed to inspire you with actionable insights that you can apply to your own business.

Whether you're commuting to the job site or office, tune in weekly for valuable tips and thought-provoking discussions with some of the brightest minds in the industry. Join us as we kick off this exciting journey on The Mast Podcast!

Timestamps

00:00 Podcast inspires business innovation, not product promotion.

03:24 Podcast focuses on pool industry professionals.

Connect with Dan Bakotic

LinkedIn: https://www.linkedin.com/in/danbakotic

Website: https://mastsalesgroup.com/