• Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

  • 2025/01/23
  • 再生時間： 16 分
  • ポッドキャスト

Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

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  • サマリー

  • Guest: Rich Kozak, Founder of Rich Brands

    Memorable Quotes:

    • “A brand isn’t your perception; it’s the perception in others’ minds.”
    • “To scale, you must evolve both the brand and the perception around it.”
    • “When founders share their vision, things become clearer for everyone involved.”

    Key Takeaways:

    1. The Nature of Brand: Rich defines branding as the perception held by others and explains why that perspective is key.
    2. Scaling Beyond Self: Founders can maintain their identity while allowing the brand to take on its own growth path.
    3. Ego and Vision: Balancing ego with a shared vision makes scaling more achievable and removes hurdles.
    4. Practical Advice: Rich shares strategies like “trusting your gut,” “speaking from the heart,” and his structured 7-step branding approach for impactful results.

    Resource Links:

    • Rich Brands — Explore Rich’s brand services and download his 7-Step Blueprint for purpose-driven branding.
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あらすじ・解説

Guest: Rich Kozak, Founder of Rich Brands

Memorable Quotes:

  • “A brand isn’t your perception; it’s the perception in others’ minds.”
  • “To scale, you must evolve both the brand and the perception around it.”
  • “When founders share their vision, things become clearer for everyone involved.”

Key Takeaways:

  1. The Nature of Brand: Rich defines branding as the perception held by others and explains why that perspective is key.
  2. Scaling Beyond Self: Founders can maintain their identity while allowing the brand to take on its own growth path.
  3. Ego and Vision: Balancing ego with a shared vision makes scaling more achievable and removes hurdles.
  4. Practical Advice: Rich shares strategies like “trusting your gut,” “speaking from the heart,” and his structured 7-step branding approach for impactful results.

Resource Links:

  • Rich Brands — Explore Rich’s brand services and download his 7-Step Blueprint for purpose-driven branding.
続きを読む 一部表示
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