In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception?

Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored results, but don’t forget to fact-check the generated content before using it!

You can adopt AI without losing the personal touch, by utilising it for low-level tasks which will help you stay ahead of the game as technology continues to move quickly.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Consistent branding across all digital platforms boosts your agency’s standing in AI-generated search results.

➡️ Your agency’s narrative is shaped by both your own content and external third-party sources, both of which should reinforce your position in the market.

➡️ Leveraging AI for research, copy ideas, and workflow automation can create a competitive advantage, but accuracy must always be fact-checked.

Some great moments:

✅ “We’re trying to make sure we’re manipulating AI searches to make sure they come to us, but actually they’re going to third parties. So we have to make sure the third-party data is also singing our praises.”

✅ “Whatever we think the reasons are that we should be considered to be somebody’s first choice of estate agent in the Lake District for selling a high value home, Perplexity are one step ahead of us—they’ve decided those four reasons are reasons we should be chosen.”

✅ “AI does something called hallucinating. So it makes up a fact because otherwise it’s got a gap in its copy or its narrative or its point. So you’ve got to be really careful.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

In this episode, we address one of the least exciting yet critically essential topics in the property sector - Anti-Money Laundering (AML).

Phil highlights the steps estate agency owners should take to ensure compliance and avoid hefty fines, which can range from £1,500 to as much as £52,000!

Find out the common pitfalls and the solutions that can prevent financial penalties, including regular training, and risk analyses which are necessary for protecting your agency’s future.

Learn the importance of identification checks and how to effectively implement SARs (Suspicious Activity Reports), ensuring your agency stays on the right side of the law in a landscape that can often feel like a minefield.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Registration and updated AML policy are vital to avoiding fines.

➡️ Regular training and well-documented risk assessments support compliance.

➡️ Identifying suspicious activities early can protect your agency from future legal troubles.

Some great moments:

✅ “If you’re registered and have a clear AML policy, you’re already a step ahead.”

✅ “We try and do two or three suspicious activity reports a year; if any red flag arises, it's sure to be followed.”

✅ “Half the agents aren’t downloading titles on land registry; without this, you’re partly flying blind on ownership checks.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week!

No topic is off limits as Molly talks about how Phil running an estate agency impacts their family life! How has Phil balanced his professional ambitions with family responsibilities, and how does entrepreneurship ripple through their personal lives.

Molly shares the sacrifices that come with being married to an estate agency owner and highlights the importance of communication in managing both business pressures and home life, while Phil reflects on how to maintain a harmonious work-life balance.

As a huge Disney fan, Molly also suggests some unexpected ways that you could bring a bit of Walt Disney magic to your estate agency!

“All our dreams can come true, if we have the courage to pursue them” Walt Disney

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Strong communication and understanding are vital in balancing business demands with family life.

➡️ Estate agency success requires not just professional effort, but also emotional investment and resilience.

➡️ Balance in home and professional life is crucial for sustainable business growth.

Some great moments:

✅ “It feels worth it, the positives outweigh the negatives. And I think it is because I see the results of all the hard work.”

✅ “You're always thinking ahead, it's one of the traits contributing to your success, but sometimes you need to be present in the moment.”

✅ “Remember, it's not about juggling everything perfectly, but knowing what to prioritise when it matters most.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

How do you cultivate loyalty from your clients past and present? By creating a sense of belonging and maintaining consistent touchpoints to enhance your relationships.

Sam and Phil discuss the familiar touch in the client journey which has helped Ashdown Jones maintain a loyal client base over the years.

Are you making clients feel like they are part of the journey? Is your agency staying connected to clients through innovative communication and how does this approach impact agency performance?

If you want to listen to the Michael Price episode mentioned in this podcast, scroll back to episode 102

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Essential insights include:

➡️ Building client loyalty through consistent branding and touchpoints enhances your agency’s reputation.

➡️ Perception and personal engagement are crucial for fostering a mutually beneficial client journey.

➡️ Differentiating your estate agency through personalized communication strategies can amplify market presence.

Memorable insights:

✅ “Our early clients felt they discovered us, and they’re part of our journey, not just customers.”

✅ “Recognition and genuine connection are key to reinforcing client loyalty.”

✅ “You don’t need to be physically present at all times, as long as the perception maintains that you are involved.”

Episode Links:

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

In this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with clients.

Sam and Phil discuss strategies, including the art of building rapport, not relying on cookie-cutter valuation guidelines and allowing yourself the space to research and accurately assess value. Find out how not to handle fee negotiations and why you should have confidence in what you charge.

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Open-ended questions can guide client conversations toward a successful outcome.

➡️ Prioritising results in discussions over processes can appeal to potential clients' desires.

➡️ Navigating fee negotiations with confidence underscores your agency’s value.

Some great moments:

✅ “If you ask questions, they feel like they are being heard, but you're controlling the meeting, which is how it needs to be.”

✅ “It's a skill to recognise whether someone's bothered about what you do or whether they're just after a result.”

✅ “Don't leave the valuation without agreeing on next steps and the date or time that you will contact them.”

Episode Links:

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

SEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling houses?

Sam and Phil want to explore the mindset that can push limits, not just in adventure but in running a successful estate agency. Is setting ambitious goals without succumbing to the desire for immediate success the key to long-term prosperity?

This all ties into Phil’s mantra of “discipline trumps motivation” and he reveals how establishing daily habits can help to maintain productivity and transform your estate agency's operation. Sam shares Red January experience, drawing parallels between physical endurance and business resilience.

Even if your emotions are telling you not to push harder, be inspired by Sean Conway's lesson: "Don't lower your goals to increase your chances of success."

And a bonus tip from Phil: If you want an example of how not to do leadership, go and watch Robert De Niro in THE INTERN

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Discipline in goal setting and habit formation can outperform motivation.

➡️ Following the plan, not your mood, ensures consistency and dedication in your business approach.

➡️ Tenacity and ambitious targets pave the way for long-lasting success in the estate agency industry.

Some great moments:

✅ “It's the discipline to maintain a habit that generates results."

✅ “Habits and discipline lead to resilience in business, similar to endurance sports.”

✅ “Set ambitious goals while acknowledging the potential for failure as a path to learning and growth.”

Episode Links:

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

The Intern: https://www.imdb.com/title/tt2361509/

Sean Conway: https://www.seanconway.com/

What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling his own house gave Phil an insight into how Ashdown Jones could enhance their own client interactions.

Sam and Phil discuss the unexpected elements that can catch homeowners off guard during selling. Find out why having a strategic plan and understanding market patterns can transform the selling experience, helping agents to deliver outstanding service.

Join us on the Ignite Your Estate Agency podcast as Phil puts himself in our clients’ shoes!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode:
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS

Some key takeaways:

➡️Setting realistic expectations and understanding market dynamics can greatly enhance client trust and satisfaction.

➡️Personal experiences of agency coaches can provide a wealth of knowledge and reshape agency practices.

➡️ Sharing transparent feedback and handling client emotions skillfully is crucial in estate agency.

Some great moments:

✅ “It's not just about selling a property, it's about understanding emotions tied to that process.”

✅ “When you're on the other side of the fence, you realise the little things that can make a big difference for clients.”

✅ “There's value in understanding your property's strengths and weaknesses before going to market.”

Episode Links:

Cosmo: www.https://ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://ajmastermind.co.uk/events/

Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you!

Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose.

Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued and motivated.

This episode is packed with guidance and strategies to uplift your agency’s environment and performance. Tune in to get inspired and IGNITE your agency’s transformation!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode:
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS at:

Some key takeaways:

➡️ Establishing core values, vision, mission, and purpose sets a solid foundation for your agency’s culture.

➡️ Regular performance and development sessions are vital for aligning team members’ personal goals with business success.

➡️ Creating a supportive and flexible work environment enhances team morale and contributes to agency growth.

Some great moments:

✅ “Start off with your core values and what the business stands for, what you stand for as a person.”

✅ “Your mission is your rallying cry. It’s the thing that when you stand in front of your team, you say; We stand for this.”

✅ “Make sure you understand how people want to work and what motivates them.”

Episode Links:

Cosmo: www.https://ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://ajmastermind.co.uk/events/