Impact Makers

著者： Andrew Wardlaw Caitlin McLean Alex Berteanu
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  • サマリー

  • Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
    2024 Impact Makers
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あらすじ・解説

Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products, and assess the impact of innovative items. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.
2024 Impact Makers
マーケティング リーダーシップ 政治・政府 経済学
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エピソード
  • Adapting to Ozempic

    Adapting to Ozempic
    2025/01/08
    ‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve assembled a panel of experts including Faris Zuraikat at Columbia University, Nicci Clark at RE:NOURISH and sensory and behavioral science specialists to work out what we need to get ready for. All this plus features on meal planning trends and TikTok anti-consumerism. Follow us on Instagram @impactmakerspod
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    47 分
  • Spirits, Scoops, and Surprises – The Extended Cut

    Spirits, Scoops, and Surprises – The Extended Cut
    2024/12/05
    In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors in China, this episode uncovers how brands are captivating consumers. Featuring insights from Three Spirit’s Dash Lilly and MMR’s global team, discover how sensory science and creativity are reshaping the holidays. Perfect for product aficionados seeking inspiration this season!Follow us on Instagram @impactmakerspod
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    53 分
  • Welcome to the Discovery Era

    Welcome to the Discovery Era
    2024/11/19
    In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive. With social media insights from Shania Wilson and sensory science highlights from MMR’s team, this episode uncovers how brands can tap into the trend of discovery to drive consumer engagement. Tune in for a deep dive into the products and strategies that are shaping the future of CPG.Follow us on Instagram @impactmakerspod
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    45 分
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