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  • 129. 7 Customer acquisition strategies smart brands used to reach more consumers

    129. 7 Customer acquisition strategies smart brands used to reach more consumers
    2024/09/19
    Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers. In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities. Get the Inclusion & Marketing Newsletter Work with me Visuals, examples, and links mentioned in this episode
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    16 分
  • 128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand

    128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
    2024/09/12
    Being successful with inclusive marketing is about more than just the marketing. It requires building an inclusive brand that supports communities and thinks and behaves inclusively throughout the organization. That's what consumers say they want. In this episode, I walk you through why building an inclusive brand is essential to your success with inclusive marketing. I also show you how to build an inclusive brand with my 5C Inclusive Brand Framework. Get the Inclusion & Marketing Newsletter Let's work together
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    21 分
  • 127. How to create a multilingual content strategy with Selim Dahmani

    127. How to create a multilingual content strategy with Selim Dahmani
    2024/09/05
    It is very likely that people who speak different languages also have the problem your brand solves. As such, a smart way to grow your brand and customer base is to intentionally engage with consumers who speak other languages with content that attracts, converts, and retains them. In this episode, I sat down with Selim Dahmani, a Senior Growth Manager at HubSpot, who is focused on growing the brand in the French market. Get the Inclusion & Marketing Newsletter Let's work together Selim on LinkedIn
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    37 分
  • 126. How to identify and eliminate friction in your brand's customer experience

    126. How to identify and eliminate friction in your brand's customer experience
    2024/08/29
    A lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. That friction and impact on consumers is even more pronounced when it comes to people from underrepresented and underserved communities. This episode is all about how to identify and get rid of the friction in the customer experience your brand delivers specifically for consumers from marginalized communities. As a result, your conversions will increase. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode
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    16 分
  • 125. How to increase conversions with an inclusive website and social media audit

    125. How to increase conversions with an inclusive website and social media audit
    2024/08/22
    Most brands don’t know how much they could improve their conversions by optimizing their website and social media to also work for consumers from underrepresented and underserved communities. Conducting a website and social media audit can highlight opportunities to deliver better experiences for all the customers you want to serve while improving your conversions. In this episode, I walk you through how to get started with a website and social media audit for your brand. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode Work With Me
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    15 分
  • 124. 3 Ways to deliver customer experiences that boost conversions

    124. 3 Ways to deliver customer experiences that boost conversions
    2024/08/15
    The experiences you deliver play an important role in how well you do at converting people who are considering your brand. Far too often, brands deliver customer experiences that do not hit the mark for people from underrepresented and underserved communities. As a result, conversion rates for people in those communities suffer, as they go off in search of another brand that does a better job at meeting their needs. In this episode, I walk you through 3 ways you can increase conversions for your brand overall, by doing a better job of serving people from underrepresented and underserved communities. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Traning: https://inclusionandmarketing.com/consulting/
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    18 分
  • 123. A framework for an inclusive SEO strategy

    123. A framework for an inclusive SEO strategy
    2024/08/08
    SEO is a common strategy marketers use to attract a broader customer base. However, most SEO strategies do not effectively serve the needs of consumers from underrepresented and underserved communities. And as a result, SEO doesn't often work so well as a customer acquisition strategy for diverse consumers. But with an inclusive SEO strategy, SEO can effectively serve as a smart customer acquistion strategy for people from underrepresented and underserved communities. In this episode, I walk you through my framework for an inclusive SEO strategy that will help you attract and retain a bigger, more diverse, and loyal customer base. Get the Inclusion & Marketing Newsletter Links and visuals mentioned in this episode 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Traning: https://inclusionandmarketing.com/consulting/
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    22 分
  • 122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers

    122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
    2024/08/01
    It is increasingly becoming more important for brands to consider the physical needs of consumers. Sixteen percent of the world’s population has some form of disability. This often doesn’t include people who have temporary or situational disabilities. Another growing sector of the population where accessibility considerations are growing in prominence is the aging population. Baby Boomers make up 21% of the population in the U.S., with the youngest of this generation beginning to enter their sixties. Recognizing the unmet need, Michael Graves Design, known as the most accessible design brand, has teamed up with furniture retailer to release the Michael Graves Design for Pottery Barn collection. In this episode, I sat down with Ben Wintner, CEO of Michael Graves Design to learn more about their approach to creating products that work for a broader group of consumers, as well as about the partnership with Pottery Barn. Get the Inclusion & Marketing Newsletter 👇🏾 Work With Me Inclusive Marketing Assessments Inclusive Marketing Consulting Michael Graves Design for Pottery Barn
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    35 分