One of the oldest Indian companies - Lawrence & Mayo has been a force behind everything in optics from eyewear to providing optical solutions in applications of military, space, survey, farming and more! Their division Lynx are one of the biggest B2G contractors and have been involved in proving equipments for major infra projects such as Arabian Sea for building the Bandra-Worli Sealink, Konkan Railways, the iconic JJ flyover in Mumbai and lots more! On this episode of TYCOONS, Dr. Vivek Mendonsa- The Director of Marketing of Lynx-Lawrence & Mayo joins host Rohan Thakar sharing the origins of Lynx, discussing some key themes - Why India needs more engineers - Why IT and Software Engineering are not the only scope for engineers and we need to look beyond - How Tinkering Labs have fuelled innovation in India - Contribution of Make In India & lots more!

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From global travellers, philosophers, aristocrats and even India's most respected freedom fighters, Lawrence & Mayo for them have been the go-to destination for optical solutions.
You might have seen their stores on some of the high streets of India catering to a premium segment of optical products, but that's just one side to their 147 year empire.
The group is an expert in optical solutions not just in eyewear, but also in instrumentation!
From periscopes, telescopes & binoculars in the past to hi-tech optics in GPS, surveillance and drones, their brand LYNX has been at the forefront of hardware technological development.

In this exciting 3-part series, we sit down with Dr. Vivek Mendonsa, who is the Director of Marketing of LYNX - Lawrence & Mayo, and also the 3rd Generation taking care of the brand.

Part 1 of 3, we chat about -
✏️ some of the most interesting stories about their origins
✏️ Outlook towards the brand in 1900s
✏️ Evolution of fashion in eyewear space
✏️ Challenges of scaling a legacy brand
✏️ Building a multi-decade family business
✏️ What today's startups can learn about brand building from Lawrence & Mayo
& lots more!

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: Listener Discretion Advised. The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.
Ep.Log Media does not take any liability for the accuracy or completeness of the information presented in the podcast. Listener discretion is advised.

See omnystudio.com/listener for privacy information.

Welcome to TYCOONS- its one-of-a-kind show that tells the story of the origins of the OG startups that had a lift-off in the pre-liberalisation era and not just stood the test of time, but also flourished and are now seen, revered and admired as institutions of brand building.
We intend to spark discussions on the foundations of creating companies that stay relevant even after decades, and how brands were built without any supercharge like VC funding, etc.

Listen to the brand custodians of some of the most prestigious indian legacies that have shaped our Indian economy over the decades.

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: Listener Discretion Advised. The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.
Ep.Log Media does not take any liability for the accuracy or completeness of the information presented in the podcast. Listener discretion is advised.

See omnystudio.com/listener for privacy information.