In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.

Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.

Conversation points:

• On the Nendo website, it says that “Nendo started from a desire to see a gap fulfilled - Insights published about Africans by Africans in Africa.” Tell me more about that.
• Comparing to a global perspective, what are the nuances that make marketing in Kenya or Africa different?
• What should the marketers mindset be going into this year?
• Mark, you had a video series going called Digital Africa. What happened to it?
• How can a marketer be a better ambassador internally, within their company to drive their digital initiatives?
• In your agency, you show a strong emphasis on research and data, but also have creative services. If you had to choose which one should be most important to marketers, which would it be?
• What trends or changes should we keep our eyes on going through 2022?

A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.