Wow! Matt (DiBara Masonry) decided to run his family's concrete/masonry business in a way that benefits both his clients and the environment, and he has started a campaign (www.theundercovercontractor.com) to increase transparency in the construction business and save homeowners money.

Matt and I discuss how the shift toward "eco-conscious" practices and products requires a discussion of long-term value vs. upfront price. Also, find out how design-based solutions can often have the added benefit of lowering project costs. If this is where the industry is headed I'm excited for the future of the built environment!

Episode Sponsor - www.sustainablehomesofthefuture.com

Contact Host - info@shfbuild.com

About Matt:

Fourth generation mason Matt DiBara mixed his first bag of concrete at age 9 and went on to spend most of his childhood learning the trade, eventually placing first in the national SkillsUSA masonry competition. From there, he branched out to attend the University of Massachusetts in Amherst, where he earned a degree in Construction Management and Environmental Design.

After graduating, Matt took over his family’s construction business and relocated to Los Angeles, where he went on to be mentored by the likes of marketing guru Jay Abraham and business tycoon Mike Agugilaro of CEO Warrior fame. Since then, he has built up DiBara Masonry to become the leading masonry and concrete company in the country, working on some of the most prestigious and well known celebrity homes in the city, in addition to restoring a number of Hollywood’s most famous cultural landmarks.

Matt’s true passion, however, rests in educating homeowners by empowering them with in-depth industry insight, much of which can be found in his upcoming book The Undercover Contractor: How To Avoid Getting F*cked By Your Contractor and his recent podcast, The Undercover Contractor Podcast.

Show Notes:

DiBara Masonry - https://www.dibaramasonry.com/

The Undercover Contractor - https://www.theundercovercontractor.com/