How To Maintain Presence With a Prospective Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, it takes several touches to close an investor.

It's best to create additional interactions with the investor beyond asking, 'are you ready to invest yet?'

Here are some key steps to maintain presence with a prospective investor:

Offer to provide a special discount on your product or service to the investor's portfolio companies.

This expands the relationship beyond the fundraise and provides value to the investor.

Engaging with the investor's portfolio company generates many new interactions.

As you encounter the portfolio companies, new conversations with the investor will arise.

Ask for advice in a different way that goes beyond the startup.

This adds a new dimension to the relationship and brings another set of touch points.

Interact with mutual contacts who may then mention you in their own conversations with the investor.

The unbiased third-party source of information is the most valuable.

It shows others trust and believe in you.

Look for ways to generate additional interactions with the prospective investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

When the Investor Says No

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the founder hears the response 'no' many times.

Here's what to do when the investor says 'no'.

Show gratitude.

Thank them for their time and attention.

Ask for feedback.

Find out more about what they like about your deal and what they don't.

Connect on social media.

Use the interaction to make a connection.

Add the investor to the future prospective investor list.Some investors are risk-averse and want to see the outcome of the current round.

If the founder does well, the investor may come in on the next round.

Ask for other investors to contact.

Investors know many other investors and may know someone that is a better fit.

It's often the case that the investor will fund a founder's second venture because they are now more familiar with him.

The objective is to use the short-term interaction to build a long-term relationship.

Consider these steps for when the investor says no.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Fundraising Is Project Management

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Fundraising is project management.

In launching a fundraise, treat it like a series of projects.

Here are the key steps:

Start with investor documentation and build out the materials needed.

Build a list of potential investors.

Gain introductions to those investors.

Set up meetings with each one.

Follow up on the investor meetings for next steps.

Negotiate the terms of the deal when working with a lead investor.

Finally, close the investor.

As with all project management, it's best to plan out each step.

Communicate the plan to others on the team.

Use project management tools to keep track of each stage, such as a CRM and a scheduler.

Each project takes time and focus to build.

Apply project management skills such as delegation and prioritization of tasks.

Consider these project management steps and tools for your fundraise.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.