What To Outsource in Your Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Fundraising requires a great deal of work.

At the core of it is the CEO pitching and following up with investors.

There are elements that can be outsourced to others.

Here's a list to outsource in your fundraise:

Branding and Design

The logo and color scheme on the pitch deck may be done better for a professional graphic designer.

Social media

Writing content and posting on social media to create buzz about the company may be done better by social media specialists.

Data entry.

Capturing investor names and email addresses is better outsourced to an admin.

Scheduling.

An admin can schedule calls and meetings with prospective investors.

In the end, the CEO should run and drive the fundraising campaign.

The admin side of the work can be outsourced.

What cannot be outsourced is the strategy and the pitching.

This should be driven by the CEO at all times.

Fundraising requires some tasks that can be outside the skill set of the founder.

Consider outsourcing those tasks.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
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On this episode of Investor Connect, Hall welcomes Brian Birk, Co-Founder and Managing Partner of Sun Mountain Capital Advisors. Brian brings a unique combination of experience as an entrepreneur, business operator, and investor, with a background spanning technology, life sciences, venture capital, and private credit.

Located in Santa Fe, New Mexico, Sun Mountain Capital Advisors is an asset management firm focused on venture capital and private credit, with an emphasis on supporting businesses in underserved markets across the Southwest and Rocky Mountain regions. The firm was founded on the recognition that while innovation and technical expertise are spread throughout the United States, venture capital remains concentrated in a handful of major markets. Sun Mountain works to bridge that gap by providing capital and operational expertise to promising companies that might otherwise struggle to attract traditional investors. Through its venture capital investments, the firm supports early-stage businesses developing innovative technologies, while its private credit strategy helps established, growing companies access financing without significant equity dilution.

Brian brings firsthand experience to this approach, having helped build and lead several startups, including Mettaweb, which was acquired by Google, Prowess Software, The BIOS Group, and Applied Minds. He also spent six years at Boston Consulting Group, working across technology and life sciences. His background as an entrepreneur has shaped his investment philosophy, particularly his emphasis on operational expertise, leadership, and trust when evaluating founders. Brian discusses the opportunities and challenges of investing outside traditional venture capital hubs, the differences between venture capital and private credit, and why founders should build their financing strategies around realistic exit expectations. He also shares insights on developing regional startup ecosystems, the growing importance of angel investors, and how the right combination of capital and experienced leadership can help businesses succeed.

Visit Sun Mountain Capital at sunmountaincapital.com

Reach out to at brian.birk@sunmountaincapital.com

________________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https:/_/tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Building a Go-to-Market slide

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A key slide in the pitch deck is the Go-to-Market slide.

This slide shows how the startup will enter the market and generate adoption.

Here are some key steps to build a Go-to-Market slide for your startup:

Identify your ideal customer profile and show how it fits into the industry sector.

This includes the type of company, the contact point, and their careabouts.

Show the channels to be used to reach the target audience.

Highlight the products to be sold and how they fit each type of customer.

Showcase the marketing that will be used to generate leads.

Include conversion rates to show the growth in the market.

Conversion rates should be based on initial testing done by the company.

Contrast and compare this to industry standard rates.

Show how the marketing will generate virality.

Estimate the organic growth rate that will occur without marketing.

Contrast that with the growth rates that can be achieved with viral marketing.

Use these steps to build a Go-to-Market slide for your startup.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.