The Value of LTV:CAC

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Lifetime Value to Cost of Customer Acquisition ratio is called LTV:CAC and is a useful ratio in determining the health of a startup.

To calculate the Lifetime value, take the monthly revenue and divide by the churn rate.

To calculate the Cost of Customer Acquisition, take the number of new customers for a month and divide by the cost of sales and marketing for that month.

Compare the LTV to CAC to determine the ratio.

The ratio must be at least 3:1 to prove the business viable.

The higher the LTV:CAC, the higher the gross margins and profit margins.

This provides a greater reinvestment rate into the business.

Investors place a higher valuation on startups with higher LTV:CAC ratios.

SaaS businesses often have a 5:1 LTV:CAC, which comes from the recurring revenue.

SaaS businesses at the Series A level often have a 7:1 LTV:CAC.

The higher the multiple, the higher the growth rate for the company.

Check the LTV:CAC rate of a startup to determine its growth prospects.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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When To Sell Your Business

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup founders receive buyout offers throughout the life of the business.

Even in the early days of the startup, they have the opportunity to sell the company.

At each round of funding, the founder has the choice to raise more funding or sell it.

Here's a list of reasons to sell the business:

The founder no longer wants to run or own the business.

The business no longer appears to have a future due to changes in the market or competition.

The offer is outsized in valuation due to unusual circumstances.

There's a strategic reason for selling the business that furthers the founders and investors goals.

The founder should consult the investors before selling.

In some cases, it may be better to shut down the business rather than sell it.

Selling the business takes time and preparation to do it properly.

Consider these points in deciding to sell your business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

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The Challenge of Regulation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Regulation by the government of an industry is meant to protect customers and provide a level playing field for the companies.

The downside to regulation is that it inhibits innovation.

It often favors the incumbents in an industry and makes it difficult for startups to succeed.

It makes market entry for new players more expensive.

The existing players form advocacy groups that lobby the government for their point of view.

Regulation often snuffs out competition for the existing players.

It keeps costs high, which limits the number of users in the space.

It prevents new innovations that the incumbents may not want to adopt since it would come at a high cost.

Some industries move abroad to find acceptance for the new technology, citing the challenges in the US.

In short, regulation drives the cost up and the innovation down.

As an investor in startups, consider the regulatory environment before investing in a particular industry.

Understand the impact of regulation on the startup's growth prospects.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.