In this episode, host Linda Barutha discusses the benefits of utilizing search engine platforms, such as Google, YouTube, and Pinterest, for lead generation in addition to social media. She explains that while social media can be a valuable tool for marketing, relying solely on it can be limiting, and search engine platforms offer a wider reach and the ability to turn content into evergreen resources. Linda emphasizes the importance of lead generation in the beginning stages of business growth, and encourages listeners to consider where their audience is and what type of content will be most effective in reaching them. Additionally, she highlights the value of building an email list and utilizing lead magnets to encourage followers to join.

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🌐 Website: https://easy-evergreen.com/

💼 LinkedIn: https://www.linkedin.com/in/lindabarutha/

🎥 YouTube: https://www.youtube.com/channel/UC0tdFzDpI7AMR9wL1g3m0YA/videos