In this episode, host Joe Steele sits down with Wayne Mullins, the innovative Founder and CEO of Ugly Mug Marketing, to discuss the philosophy of prioritizing results over aesthetics. This episode delves into Wayne's unconventional approach to marketing as well as his own journey from business to business as a serial entrepreneur. Wayne shares his journey of building a successful marketing firm, the core principles behind Ugly Mug Marketing, and real-world examples of how focusing on effectiveness has driven remarkable success for his clients. Tune in to learn why sometimes the best strategies aren't the prettiest and how embracing a results-oriented mindset can revolutionize your marketing efforts. Whether you're a marketer, business owner, or just intrigued by innovative approaches, this episode offers valuable insights and practical advice.

02:00 - Entrepreneurial Beginnings

03:40 The Importance of Perseverance

05:00 - Lawn Care Business

06:50 - Selling a Business

08:15 - Family Concerns for a Business Owner

09:30 - Transitioning to a New Industry

10:00 - The Answer Was Marketing

12:50 - “No One Believed It Would Work For Them”

16:00 - “Sell People What They Want and Give Them What They Need”

18:30 - When It Clicked

21:00 - Results Over Aesthetics

22:25 - “I Want My Team to Be the Experts”

23:35 - Bringing on a Team

27:30 - You Can Build Something of Worth Wherever You Are

29:50 - People at the Top Are Curious

31:45 - Wayne’s Impact

33:25 - What Do I Need to Start Working on Today

35:20 - Watching Others Learn to Lead

37:55 - Wayne’s Biggest Weakness

39:20 - What’s Next for Wayne and UglyMug

40:50 - Connect with Wayne

Show Resources:

www.uglymugmarketing.com/

www.instagram.com/fireyourself/

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠