On episode 8 of "It's 2PM, Now What?" Jessica explains why every eCommerce store needs landing pages - what they are, why they are important for business growth and converting visitors to sales. Landing pages are individual pages on your website who's sole purpose is to convert someone either to a sale, to sign up for your newsletter or download a freebie. Visitors click on your call to action button from your marketing collateral, like an ad, email or social media post, and are interested in learning more about you and your brand. Landing pages offer higher conversion rates compared to standard eCommerce product pages and give your business growth.

During the Mom Break, Jessica shares how it's been difficult to fall asleep lately and been bingeing the latest season of Love is Blind.

Tip of the Week: Create a pros and cons list when its time to make a big business or life decision.

Follow along on Instagram and visit the website for more!

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On this episode of It's 2PM, Now What? Jessica dives into how an online eCommerce store should plan for their Black Friday Cyber Monday sale. The holiday sales season has the biggest shopping days of the year and if you're a store owner, you need to start planning your sale now. The episode highlights what you should be doing NOW to build your email list, how to plan your offer and what tactics to take on the big day!

During the Mom Break, Jessica talks about her latest binge worthy show and why she's unfollowing people who don't inspire her or make her feel less. And, finally, she talks briefly about how comparison is the thief of joy.

Download Your Own Ultimate Holiday Sales Planner Here: https://www.2pmmarketing.com/ultimateholidaysalesplanner

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On episode 6 of It's 2PM, Now What? podcast, Jessica dives into her family's Disney vacation, the pressures she puts on herself and how the stages of motherhood overlap the stages on entrepreneurship. Her thinking is that each stage of motherhood and entrepreneurship have highs and lows and it's difficult to see the light through the tunnel but that when it's over, you're so proud of your accomplishments and that it wasn't so bad.

On the Mom Break this week, we touch on watching something for yourself and to find resources in your area - like the library! Who knew, it's not just for kids?!

The tip of the week is to write a weekly to-do list for things that don't necessarily have a deadline but can be done when you have a free moment. It's so important as an entrepreneur to take daily steps to moving your business forward.

Links:

Disney Planner: Amy Norton

Instagram: @2pmmarketing

Website

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In episode 5 of It’s 2PM, Now What? Jessica dives deep into the pressures of motherhood, the intensity of the past few weeks, the mistakes she made when launching her business and how she’s realigning herself in the marketplace and putting her thoughts on paper.

Jessica started the business in a baptism by fire way. She didn’t lean into her own strengths and didn’t follow her own advice of having a strategic launch to her business. That’s why she created this Launch Your Business Workbook. It helps put all your thoughts in one place so you can strategically launch your business. To get your own workbook, click HERE.

On the Mom Break for this episode, Jessica talks about how she unwinds with “toxic” reality TV shows and how it’s actually great for her mental health.

Tip of the Week: Write down your goals, put them somewhere you can see and do something every day to move you closer to that goal.

To download your own Launch Your Business Workbook, click HERE.

Follow on Instagram: @2pmmarketing

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On this episode of It's 2PM, Now What? Jessica dives into dealing with imposter syndrome on her entrepreneurial and motherhood journey. This episode has no tips or tricks for how to overcome these feelings just one woman sharing her experience. She shares what she would tell a friend and that is to put together a plan with small, simple action items and cross them off one at a time. She shares that at the end of each week, she's going to go back and look at everything that's been accomplished and to celebrate those accomplishments.

Then on the Mom Break, Jessica shares how she recently started reading the Harry Potter series. She never read it as a child and is diving into it now. And sharing that now's the time to start something new.

Tip of the Week: Do one thing for yourself each and every day!

Follow on Instagram: @2pmmarketing

Website: www.2pmmarketing.com/podcast

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On this episode of "It's 2PM, Now What?" Jessica shares her family's journey to deciding she would be a stay at home mom, how it was in the beginning and when she knew she wanted to add some kind of work to her life. She details how it's important to make the best decision for your family and that there is no wrong answer.

On the "Mom Break," Jessica shares how she's been rewatching 90s tv shows and movies and how they still resonate with moms.

Follow on Instagram: @2pmmarketing

Visit our website for more information!

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On this episode of It's 2PM, Now What? podcast, Jessica discusses the five reasons why you should outsource your marketing as a small business owner, especially an online store.

Here's what you'll get in return for hiring a marketing professional:

1. Save time and money
2. Remove the guesswork
3. Strong systems and practices
4. Work with experts
5. Surpass your goals

On our Mom Break this week, Jessica talks about the Bennifer 2.0 breakup, the state of Bravo, Emily in Paris

Tip of the Week: Clean Out Your Freezer

Links:

Free Marketing Checklist: www.2pmmarketing.com/marketingchecklist

Instagram: @2pmmarketing

2PM Marketing Designer: @omarketingllc

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On the inaugural episode of It's 2PM, Now What? we launch the podcast! It's 2PM, Now What? is a podcast for moms who are trying to get it all done during nap time. Jessica shares her journey of being a stay at home mom and now a business owner.

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@2pmmarketing

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