“My inbox is hopefully full of great ideas and it's my job to sift through those ideas and PRs are incredibly helpful when it comes to that – and relationships are absolutely everything.” – Joshua Del Pozo, Chief of Staff, The Today Show

Breakfast TV has always been the go-to for Australians wanting to start their day informed.

The tried and tested formula, from news updates every 30 minutes to weather reports and entertainment sprinkled in, has ensured audiences are informed and entertained in a timely way.

However, with the rapid changes in how content is consumed, there’s a question that lingers: is the formula for breakfast TV undergoing a shift?

This episode features Joshua Del Pozo – the Chief of Staff at Channel Nine's flagship morning TV program The Today Show.

From Monday through to Friday, Josh oversees three hours of live content, so has his finger on the pulse when it comes to what audiences want to watch while they’re sipping their morning coffee.

"Everyone's attention spans have shortened,” Josh says. “So what we've had to do is offer more content and choice within our program duration."

He emphasises that the importance of evolving content and how PRs can assist brekky TVs serve up what their diverse audiences are seeking.

"Our reporters have to transform and evolve their story,” Josh explains. “We don't want the same updates relayed. By 9am, the story should have evolved."

For PRs pitching behind the scenes, it’s about adapting to the changing attention spans, understanding your audience, and consistently offering fresh content to stay relevant in the modern media landscape.

In keeping with It’s PR Darlings’ tradition, Greer and Jo delve into some of the quirkier jargon in the media industry, focusing on Vox Pops. Listen in to hear how you can incorporate Vox Pops into your pitches.

It's PR Darlings is powered by Public Address. Use our discount code “DARLINGS” for 50 per cent off the first six months. Book a demo today: https://publicaddress.ai.

It’s PR Darlings:

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

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https://www.linkedin.com/in/corporate-communications/

Contacts:

jo@sticksandstonespr.com.au

greer@forwardcomm.com.au

We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

Powered by Public Address, the innovative media relations management platform providing that indispensable extra hand for every pitch, the It’s PR Darlings podcast took an exciting turn in its latest episode. This wasn't just any regular episode; it was a live podcast session, in collaboration with the International Association of Business Communicators (IABC) Queensland.

For those unfamiliar, IABC is an essential hub for communication professionals who thrive on networking and continuously update themselves with industry trends and insights.

Hosted by It’s PR Darlings co-hosts Greer Quinn and Jo Stone, this special episode unraveled in the casual ambience of a Brisbane pub – the iconic Paddo Taven – setting the stage for candid conversations and insights.

This exclusive panel presentation brought together Michael Coombes, the erstwhile deputy editor of Channel Seven News, Queensland, who has recently stepped into the shoes of the editor, and Craig Johnston the Editor from InQueensland.

Introduced by Melanie Loy, the President of IABC Queensland Chapter, the live setting added an authentic touch, complete with ambient bar noises and paper rustlings.

It's PR Darlings is powered by Public Address. Use our discount code “DARLINGS” for 50 per cent off the first six months. Book a demo today: https://publicaddress.ai.

It’s PR Darlings:

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/in/corporate-communications/

We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

“I just think there's never been a more exciting time to be a comms professional. The PR industry is at a really unique inflection point in terms of the potential of our industry and the impact that we have.” – Shane Allison, Public Address Founder

In this episode co-hosts Greer Quinn and Jo Stone, together with Public Address Founder Shane Allison, explore the future landscape of public relations, the impact of artificial intelligence, essential PR metrics, industry trends, and advice for career advancement.

“Those people who have a really generalist understanding of communications and can help produce a video one day, a podcast the next, and a social campaign the next are going to be incredibly sought after,” Shane explains.

“And so too will those who have a very deep vein of subject matter expertise and discipline.”

Shane's recent recognition as the "PR Professional of the Year" by Mumbrella highlights his significant influence in the field.

Season Four brings a notable change with the introduction of Public Address as the official sponsor. Public Address has rapidly emerged as a vital tool for modern communicators.

“First I should say how excited I am to be part of PR Darlings,” Shane says.

“I absolutely love the way that the PR Darlings podcast has been able to educate people about some of the fundamentals of PR. It's a really valuable resource and we're so happy to be partnering with you guys.”

Shane Allison, a driving force behind both Public Address and Public Relations Institute of Australia, sheds light on the evolving landscape of PR.

He emphasises the shift from tactical approaches to a focus on strategy and channels.

Greer and Jo discuss how they're already benefiting from using Public Address, which they describe as having an "extra pair of hands on every pitch”.

They emphasise the AI-driven platform's ability to personalise pitches and process thousands of articles, making it easier to target the right journalists.

“Through tools like Public Address, we can focus on the creative and interesting and engaging and exciting parts of our job,” Shane says.

“But also we can leverage all of that into spending more time on the things that matter for our stakeholders and the businesses that we work for and we work with.”

In keeping with the podcast's tradition, co-hosts Greer and Jo delve into the concept of "currency" as a news value.

They explain how PR professionals can leverage current trends and topical issues to secure more extensive and impactful media coverage.

It's PR Darlings is powered by Public Address. Use our discount code “DARLINGS” for 50 per cent off the first six months. Book a demo today: https://publicaddress.ai.

It’s PR Darlings:

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Contacts:

jo@sticksandstonespr.com.au

greer@forwardcomm.com.au

We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.