It's a Customer's World with Andy Murray

著者： Sam M. Walton College of Business
無料で聴く

  • サマリー

  • Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.
    2021 Walton College Customer Centric Leadership Initiative
    続きを読む 一部表示

あらすじ・解説

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.
2021 Walton College Customer Centric Leadership Initiative
マーケティング 教育 経済学
続きを読む 一部表示
エピソード
  • Nasir Wajihuddin and the Intersection of Mobile Gaming and Retail Media Networks

    Nasir Wajihuddin and the Intersection of Mobile Gaming and Retail Media Networks
    2024/05/21

    Show Notes

    In this insightful episode of 'It's a Customer's World' podcast, host Andy Murray explores the evolving intersection of mobile gaming and retail media with Nassir Wajihuddin, CEO of Engago.

    They delve into Wajihuddin's journey from marketing iconic brands like Skittles and Oreo to innovating in the mobile game space, and discuss how mobile games can significantly enhance customer engagement and offer new advertising avenues for retailers.

    Key discussions include the impact of Wordle on the New York Times' business model, the vast potential of casual mobile games for user engagement, and the strategic integration of games into retail media to bolster customer loyalty programs and drive significant ad revenue. This episode sheds light on the untapped synergies between mobile gaming and retail, offering valuable insights for marketers and retailers alike.

    Questions and Topics:

    03:23 Nasir Wajihuddin's Background and Entry into Gaming

    06:36 Defining the Mobile Game Market

    08:18 The Business Model and Impact of Wordle

    17:28 Enhancing Retail Media with Mobile Games

    23:01 Challenges and Advantages in Retailer Adoption

    30:06 Entrepreneurial Advice and Closing Thoughts

    続きを読む 一部表示
    36 分
  • Steve Dennis on Navigating Leadership and Transformation in a Customer-Centric World

    Steve Dennis on Navigating Leadership and Transformation in a Customer-Centric World
    2024/04/23

    Show Notes

    In this episode of 'It's a Customer's World' podcast, host Andy Murray talks with Steve Dennis, a seasoned leader and author, about the challenges and necessities of transforming organizations to become truly customer-centric. With insights from Dennis' new book 'Leaders Leap,' they discuss the critical leadership mindset needed for such transformations. The conversation delves into Dennis' personal reflections on past experiences, notably his time at Sears, and how moments of crisis can lead to significant professional growth and the imperative for courage in leadership.

    Dennis emphasizes the importance of being customer-focused, not just in marketing but across all aspects of an organization, and how fear and ego can impede innovation. They touch on various aspects of leadership and the necessity of adopting new mindsets to succeed in today's rapidly changing retail landscape.

    The episode is rich with advice on personal and organizational transformation, highlighting the journey towards more dynamic, customer-centered leadership.

    Questions and Topics:

    00:00 Welcome to It's a Customer's World Podcast

    01:05 Deep Dive with Steve Dennis: Leadership and Transformation

    02:27 The Sears Strategy Story: A Leadership Reflection

    07:20 Pivoting Perspectives: The Power of Leadership Mindset

    11:10 The Courage to Innovate: Overcoming Fear and Embracing Change

    26:31 Leadership Leaps: The Seven Mindset Shifts for Transformation

    31:19 Personal Journey: Embracing Vulnerability and Courage in Leadership

    40:35 Closing Thoughts and the Path Forward

    Additional Links

    Leaders Leap by Steve Dennis
    続きを読む 一部表示
    41 分
  • Sharon Gai on the Importance of First Party Data for the Customer Experience

    Sharon Gai on the Importance of First Party Data for the Customer Experience
    2024/03/12

    Show Notes

    This episode of It's a Customer's World podcast focuses on the shift towards customer centricity in retail and the broader implications for brands and advertisers. Andy Murray talks with Sharon Gai, an expert in e-commerce, digital transformation, and AI with significant experience at Alibaba, to explore how China-based companies prioritize customer experience in developing their platforms.

    They discuss the importance of first-party data and closed-loop reporting in creating more relevant consumer experiences and the challenges brands face in accurately defining and achieving these experiences.

    Sharon shares insights into the 'golden triangle' framework of product, merchandise, and context used by Chinese e-commerce companies, emphasizing the role of hyper-personalization and the use of extensive consumer data in crafting targeted marketing strategies.

    The conversation also delves into the potential impact of generative AI on e-commerce and the need for brands to experiment and adapt to remain competitive.

    Questions and Topics:

    0:00 Episode Introduction

    2:38 Introducing Sharon Gai

    3:26 Discussion on China’s E-commerce Approach

    13:01 Exploring the Future of Consumer Experience

    17:46 The Role of Reviews in E-commerce

    22:39 The Impact of Data Privacy on Consumer Experience

    26:03 The Future of E-commerce and AI

    Additional Links

    Sharon Gai's website

    Sharon Gai's book
    続きを読む 一部表示
    38 分

It's a Customer's World with Andy Murrayに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。