Growth by Affiliation: Reinventing Acquisitions with Less Risks by Li Fujun, Suzanne Ross, and Jack McNaughton explores the pitfalls of mergers and acquisitions (M&A) in business, highlighting the staggering failure rates and the common reasons behind them. The authors present a new approach called "Growth by Affiliation" (GbA) to overcome these challenges, which emphasizes a phased process of building trust and understanding between companies before any formal acquisition occurs. GbA aims to minimize cultural clashes, reduce the risk of losing valuable assets, and ensure that integration is smoother and more successful, ultimately leading to a "win-win" outcome for both companies involved. The book provides case studies demonstrating how GbA has been used to achieve successful growth in different industries.

This is not financial advice and is for educational purposes only. New Corporate Management Pty Ltd (NCM) collates and researches this subject for AI delivery

"Monetizing Ideas: From Startup to Success" by Jack Mcnaughton aims to guide entrepreneurs through the process of turning their ideas into profitable businesses. The book covers key steps like generating ideas, developing a business plan, bootstrapping, raising funds, selling your idea, building a team, and managing your business. It emphasizes the importance of implementation and persistence while providing practical strategies like implementation intention planning, mentorship, and avoiding common pitfalls.

A research initiative by BreatheHope Trust, an organization focused on developing hyperbaric oxygen therapy (HBOT) as a treatment for traumatic brain injuries (TBIs) and specifically for Concussions (PCS), Sub Concussions and Chronic Traumatic Encephalopathy (CTE). The organization is collaborating with Wesley Hyberbarics, Genuv, a research organization specializing in neurobiology, to conduct laboratory and clinical trials to measure the effectiveness of HBOT on brain cells. BreatheHope Trust is seeking partnerships to expand its research and create a nationwide program for the education, referral, and accreditation of HBOT facilities specialising in treating TBIs. The potential benefits of HBOT are in treating TBIs, particularly its impact on cognitive function and recovery from concussions. The research is designed to validate the findings of exisitng research and establish HBOT treatment protocols to be used as a viable treatment option for these conditions.