The conversation kicks off with Jamie briefly pausing to process a sales lead—an authentic moment that underscores his sales-driven mindset. Adam introduces the theme of the podcast, which centers on defining a vision and executing it effectively, and asks Jamie about his vision for 2025.

Jamie shares that his goal for 2025 is to transform GetLevrg from an obscure company into a recognizable micro-brand in the sales and marketing agency space across North America. He wants small-to-medium businesses to recognize GetLevrg as a solution for overcoming resource constraints by utilizing offshore talent. His company has achieved 10% compounded monthly growth since its inception, and with the backing of a private equity minority investment, they plan to scale three times faster in the coming year.

To execute this vision, Jamie explains how GetLevrg follows the Entrepreneurial Operating System (EOS), as outlined in Traction by Gino Wickman. They combine EOS principles with Franklin Covey’s "rocks" methodology to break down their five-year plan into quarterly objectives. He details how their growth strategy includes inbound and outbound marketing, referral partnerships, and optimizing service delivery to ensure customer retention. Since GetLevrg operates on a recurring revenue model, maintaining satisfied clients is critical to sustaining and compounding their success.

Jamie also discusses the Level 10 meeting framework from EOS, which changed how he operates his business. Instead of constantly shifting gears based on new ideas, his leadership team follows a structured weekly meeting schedule where major decisions are voted on collectively. This system minimizes distractions and keeps the team focused on execution.

The conversation then shifts to personal motivation. Jamie reflects on his upbringing in Canada, his early exposure to entrepreneurship, and his drive to build something meaningful for his family. He shares that after experiencing financial struggles in a previous business, he became more strategic about managing costs—especially human capital. Jamie also reveals that he quit drinking a year ago, improving his mindset and self-discipline.

Adam, who is eight years sober himself, relates to Jamie’s personal growth journey and expresses appreciation for his insights. The episode wraps up with Adam discussing how his business helps clients build authority through earned media. They agree to reconnect in late February to explore how GetLevrg’s clients might benefit from these strategies.

This engaging conversation highlights Jamie’s structured approach to business growth, leadership, and personal development.