What if I told you that love—not fear, not pressure—creates the most successful businesses?

I know, I know. In a world of bottom lines and quotas, that might sound soft. But today’s guest, Joel Manby, is here to flip that thinking on its head. And trust me, you don’t want to miss this one.

Joel isn’t just any leader—he’s the former CEO of Saab, HFE Enterprises, and a guy who’s navigated the high-stakes world of automotive and theme parks. But his real game-changer? He’s proven that leading with love gets results.

In this episode, we dive deep into:

• How love-driven leadership boosts employee performance, customer satisfaction, AND profits.
• The Saturn "No-Haggle" revolution—and what it taught Joel about disrupting an industry.
• How a personal failure led him to a leadership style that changed his life (and thousands of others).
• The 7 words that define a culture of love—and why most leaders get them wrong.
• The moment that nearly broke him… and the call that changed everything.

Joel’s been on Undercover Boss, worked with Amazon’s first car-selling venture, and learned leadership at Harvard Business School—but his biggest lessons? They didn’t come from boardrooms.

If you're in automotive, leadership, or just want to build a culture where people thrive—this is your episode.

Hit play now and start leading with impact.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Joel Manby

1. LinkedIn: https://www.linkedin.com/in/joel-manby-3850b911b/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching