Kansas City Marketing Legends

著者： Sam Meers and Mike Swenson
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  • サマリー

  • The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.

    What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.

    Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.

    Welcome to the Kansas City Marketing Legends Podcast!

    Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
    © 2024 Kansas City Marketing Legends
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あらすじ・解説

The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.

What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.

Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.

Welcome to the Kansas City Marketing Legends Podcast!

Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
© 2024 Kansas City Marketing Legends
マーケティング 経済学
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エピソード
  • Season 1 // It's a Wrap

    Season 1 // It's a Wrap
    2024/10/09

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    As they say, it's a wrap! Season One of Kansas City Marketing Legends is in the books. We are extremely grateful to all of you who have listened to our conversations with the legends of Season One and look forward to offering up more legends when we launch Season Two in early 2025.

    This final episode of our first season gives us a chance to remember some of the high points of our first season and provide you with a glimpse of a few of our Season Two legends.

    As always, a loud shout out to our sponsors, evolution Audio, Springboard Creative, The Kansas City Ad Club and Greater KC PRSA. And a big thanks to all of you who are enjoying our podcast. Enjoy this final episode of Season One of the Kansas City Marketing Legends!

    #kcmarketinglegends
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    31 分
  • Becky Blades // Blades & Associates

    Becky Blades // Blades & Associates
    2024/09/04

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    Becky Blades is the ultimate startist. Her second book is titled Start More Than You Can Finish. That certainly describes Becky to a tee.

    As you will hear into this episode of Kansas City Marketing Legends, Becky not only started a lot of things, but she finished a few as well. And how well she did finish. But as you will hear, after starting her own PR Firm and then deciding to sell it, Becky was only beginning to become a true legend in Kansas City and beyond.

    #kcmarketinglegends
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    1 時間 9 分
  • Scott McCormick // VML

    Scott McCormick // VML
    2024/08/21

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    So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City.

    Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, left one firm in Kansas City and started what they hoped would be an early adaptation of a virtual agency with maybe 25 employees and lots of contractors. On this episode of Kansas City Marketing Legends, Scott will tell us why that plan didn’t quite work out the way they envisioned. Instead, that agency, VML, is a global powerhouse that turned Kansas City’s original downtown airport into their world headquarters.

    #kcmarketinglegends
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    49 分

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