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What if your challenging circumstances became the very fuel that propelled you to extraordinary success? Devin Resendez embodies this powerful transformation. From growing up in San Antonio's inner city with a teenage mother to building one of the region's most successful real estate teams, Devin's journey captivates with its raw honesty and profound insights.

Devin's entry into real estate wasn't planned – it began with a negative home-buying experience that sparked a desire for change. What started as a somewhat vengeful career move evolved into a purposeful mission to serve communities often overlooked by other agents. His strategic decision to "fish where others aren't fishing" allowed him to build a thriving, recession-resistant business by focusing on underserved markets that held tremendous opportunity.

The conversation delves deep into the evolution of leadership – from Devin's early days of simply expecting agents to replicate his methods to developing a nuanced approach that helps each team member achieve their own version of success. With remarkable candor, he shares his mistakes, breakthroughs, and the pivotal mentors who shaped his growth. Particularly moving is his commitment to providing opportunities for single mothers, a direct reflection of his own upbringing and desire to create the support system he wishes had been available to his mom.

Beyond business strategies, this episode explores profound questions about potential, purpose, and the courage to continuously evolve. Devin's philosophy that "it takes no more time to be me than it does for you to be you" challenges listeners to examine what truly separates high achievers from everyone else. His remarkable story proves that with focused effort, strategic positioning, and commitment to serving others, extraordinary business success is possible regardless of where you begin.

Whether you're in real estate, entrepreneurship, or simply seeking inspiration to transform your own circumstances into advantage, Devin's journey offers a blueprint for turning life's challenges into the very foundation of exceptional achievement.

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Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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What really separates top-producing real estate agents from those who struggle to find consistent success? Zach Castillo, co-founder of The Castillo Group in San Antonio, shares his remarkable journey from physical therapy student to real estate powerhouse, revealing the strategic mindset that's fueled his decade-long success story.

"I subscribe very early that it's all about lead generation," Zach explains, cutting through industry noise with refreshing clarity. His story is particularly compelling because it began almost by accident—from persuading a college professor to pass him so he could pursue real estate to building a team that closed 50 properties worth $10 million in their first year.

The conversation dives deep into what truly drives sustainable growth in real estate. While many chase the latest marketing trends or technology, Zach attributes his success to something far more fundamental: "I'm just going to listen to you and I applied what they said." This willingness to follow proven models rather than reinventing the wheel has been his competitive advantage.

What makes this discussion especially valuable is Zach's transparency about the challenges of team building, including the difficult lessons learned through losing team members and having to rebuild. His "prenup" approach to agent partnerships now ensures clear expectations from day one—wisdom gained through experience rather than theory.

Perhaps most compelling is Zach's evolution from defining himself entirely by his real estate success to finding greater balance and fulfillment: "If I could go back and talk to myself 10 years ago, I would say define who you are first." His practical advice for struggling agents—focus on winning just four days a week by adding one new prospect daily—offers a simple but powerful framework anyone can implement.

Ready to transform your real estate business? Listen now and discover why consistent action, proven systems, and proper tracking create sustainable success in any market condition.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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This episode delves deep into short sales and pre-foreclosures, offering clarity and guidance for both homeowners and industry professionals. Featuring expert insights from Josh Boggs, the conversation explores the current real estate landscape, the emotional aspects of navigating short sales, and the critical role of mentorship in this shifting market.

• Understanding what short sales and pre-foreclosures mean
• The challenges faced by homeowners in today’s market
• The importance of mentorship in the real estate industry
• Navigating the emotional side of short sales and their impact on families
• The role of hedge funds and investors in shaping the housing market
• Philanthropy as a key element for real estate professionals

Join us for this engaging discussion, full of valuable lessons and actionable insights that can help you thrive in an ever-changing real estate environment.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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Renee Zunker, a US Air Force veteran turned real estate maven, joins us to share her inspiring journey from military life to curating a successful career in real estate. For those of you curious about mastering the transition from service to civilian success, Renee's story is a treasure trove of insights. Her dedication to assisting fellow veterans with navigating the housing market is not just career-driven but also deeply personal, as she leverages her own experiences to guide others. Alongside her professional feats, Renee offers a glimpse into her serene farm life in Texas, where she finds balance amidst her bustling career.

We shine a light on intriguing trends and strategies in the real estate landscape, such as the emerging popularity of "van life" among Gen Z and the timeless concept of building equity through property investment. Renee generously shares her expertise on VA loans, debunking myths and outlining how veterans can utilize these benefits to secure their dream homes. Our conversation also touches on the unique challenges facing today’s real estate market, offering practical advice on how to navigate these hurdles, especially for those contemplating renting versus selling in a competitive environment.

Beyond market mechanics, Renee opens up about personal growth journeys, sharing candid experiences with burnout and self-discipline. Her story is a powerful reminder that while the path to success is fraught with challenges, it's also paved with opportunities for self-discovery and resilience. From prioritizing mental health and productivity practices to overcoming self-doubt, this episode offers a rich mix of personal anecdotes and professional wisdom. Whether you're a veteran eyeing a new career path or simply someone seeking inspiration, Renee's insights will leave you with plenty to ponder and apply in your own life.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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Guest: MarkAnthony Ball: Real Estate, Social Media, and Authenticity
Subscribe to MarkAnthony: @markanthonyball

Learn how MarkAnthony Ball became a top real estate agent by combining authenticity, discipline, and creativity. Discover tips for 2025 success, social media strategies, and more.

In this festive holiday episode of the Key Factors Podcast, host Mark Jones welcomes the remarkable Mark Anthony Ball, a San Antonio real estate powerhouse, to discuss everything from innovative strategies in the real estate industry to maintaining authenticity and confidence in the face of challenges.

Mark Anthony shares his journey from a military career to becoming a celebrated social media influencer and top-performing real estate agent. Along the way, we dive into his unique alter ego, Vivian, who brings humor and transparency to the real estate world. They tackle topics like the importance of education, staying consistent, and adapting to industry changes like the NAR lawsuit.

Whether you're a seasoned pro or a newcomer to real estate, this episode is packed with insights and actionable advice to help you dominate in 2025. Plus, get inspired by Mark Anthony's fearless approach to building his brand and helping clients.

🎄 Merry Christmas and Happy New Year from the Key Factors Podcast!

Thank you for watching this episode of the Key Factors Podcast! If you enjoyed the conversation with Mark Anthony and found value in his insights about real estate, content creation, and personal growth, don’t forget to like, subscribe, and share this video with someone who could benefit.

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Catch you in the next episode!

Real Estate, Mark Anthony Ball, Key Factors Podcast, Real Estate AF, Social Media Marketing, Vivian Alter Ego, San Antonio Realtor, Real Estate Tips, Building Confidence, Military Transition, NAR Lawsuit, 2025 Real Estate Strategy, Cold Calling, Real Estate Marketing, Personal Growth, Entrepreneurship, Podcast Interview

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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What ignites a relentless pursuit of success? Join us for an inspiring conversation with Rudy Sedatnil, a seasoned real estate agent who shares his incredible journey from the watermelon fields of California to becoming a standout figure in the real estate world. Rudy’s story is one of perseverance, resilience, and the power of mentorship. Influenced by his grandfather's work ethic, he overcame a series of life adversities, including a legal battle and financial struggles, to craft a successful career driven by passion and integrity. Rudy's experiences teach us the value of transforming challenges into stepping stones towards achieving greatness.

Rudy’s transformative journey illustrates the importance of relationships and seizing opportunities. He delves into how he nurtured client connections, turning simple interactions into lucrative, long-term partnerships. The episode emphasizes the significance of understanding one’s purpose and the power of a proactive mindset, whether through creative real estate strategies or by leveraging social media to stay relevant in a competitive market. Rudy's narrative is a testament to the potential of hard work and authenticity in building a lasting legacy, resonating deeply with both seasoned professionals and newcomers in the field.

As we wrap up our conversation with Rudy, we explore the importance of personal growth and resilience. With anecdotes highlighting integrity, reputation, and the need to embrace vulnerability, Rudy encourages us to reflect on our own stories. He inspires us to step back, recharge, and face the world with renewed purpose and passion, reminding us that success is not just about financial gain but also about the legacy we leave behind. Whether you're a real estate veteran or just starting, this episode is sure to motivate you to pursue your own journey with authenticity and determination.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

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Discover the fascinating journey of Brad Dower, a CPA who found his path to success through an unexpected route, including a transformative stint in the Marine Corps. In our latest episode of the Key Factors Podcast, Brad shares how he transitioned from the rigors of working long hours at an accounting firm to establishing his own business with a focus on work-life balance and family priorities. His story not only highlights the importance of balancing professional and personal life but also delves into the economic pressures of changing retirement ages and life expectancies. Celebrate with us as we also acknowledge our producer JC's birthday during this engaging conversation.

Shifting gears, we delve into the lucrative world of real estate and taxation, offering valuable insights for homebuyers, investors, and realtors alike. We discuss the potential tax benefits of homeownership and explore strategies for minimizing tax liabilities through real estate investments. From cost segregation studies to the differences between commercial and residential real estate investing, we cover essential tips for maximizing deductions and maintaining meticulous financial records. Learn how to leverage these insights to make savvy financial decisions and achieve greater financial success.

Finally, we unveil essential tax strategies tailored for self-employed realtors and real estate investors. Get expert advice on maintaining accurate records, maximizing deductions, and saving for taxes, while exploring the benefits of achieving Real Estate Professional status. We also dive into recent developments concerning the Beneficial Owner Information report and offer practical tips on employing family members for tax advantages. This episode is packed with actionable insights and expert advice to help you navigate the complex world of tax planning and real estate investing with confidence.

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Imagine thinking you're on the right path in real estate or finance, but ending up blindsided by unseen market shifts or unexpected personal setbacks. In this episode, we're joined by industry visionaries Lulu Bishop, JJ, and Robert Armandade as they uncover the hidden challenges and opportunities awaiting us in 2025. Lulu brings her deep-rooted passion and expertise in custom home building, JJ shares strategies honed from decades in commercial real estate, and Robert offers financial wisdom sparked by personal life events. Together, they dissect the evolving landscape and provide a toolkit for success amid uncertainty.

Listeners will leave equipped with knowledge on adapting to the ever-changing real estate market and the psychological nuances of finance. We tackle the age-old battle between short-term desires and long-term goals, underscoring the necessity of patience and strategic planning. Discover how breaking goals into actionable steps, influenced by resources like the "12 Week Year" book, can transform ambitious dreams into achievable realities. We highlight the importance of setting realistic expectations, along with a focus on mentorship and accountability as cornerstones for personal and professional growth.

Pioneering beyond traditional advice, our guests discuss the subtleties of business ethics, the power of personal productivity, and the art of maintaining focus in a world filled with distractions. Whether you're navigating real estate challenges, setting financial priorities, or seeking inspiration in your career journey, this episode promises a wealth of insights. Embrace the stories and lessons shared by Lulu, JJ, and Robert as you steer your path toward a future of resilience and success.


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Stay Informed, Stay Inspired, and Stay Ahead—Tune In and Take Action!

[00:09:55] – Shifting Your Mindset in a Changing Market
Problem: Agents new to the industry haven't faced a changing market and don't know how to handle it.
Solution: The panel explains the importance of education, understanding absorption rates, and rethinking pricing strategies to navigate shifting markets effectively.

[00:16:25] – Adopting a Long-Term View for Real Estate Success
Problem: Relying solely on short-term goals leads to frustration and shiny-object syndrome.
Solution: JJ and Lulu emphasize creating 5-year (or even 10-year) visions, encouraging agents to look beyond annual goals, focus on long-term strategy, and avoid burnout.

[00:21:50] – Handling Buyer Objections in a High-Rate Environment
Problem: Buyers hesitate due to rising interest rates and affordability fears.
Solution: Lulu demonstrates how to set proper expectations, educate on the trade-offs of price versus rate, and show clients why waiting might be costlier than acting now.

[00:25:30] – Clarity in Communication & Educating Clients
Problem: Clients are often misinformed by social media, TikTok, and well-meaning friends.
Solution: The group discusses asking clients open-ended questions, providing reliable data, and simplifying complex concepts

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.