Master Chocolatier Oliver Dunn features in this episode of the Lincoln Townley Podcast, describing a childhood growing up surrounded by chocolate in the family business. Oli has used the tools and technology around him to pivot the business of a traditional chocolatier into the digital age, and has figured out ways to position and market himself in a rapidly changing world.

- How is chocolate produced from a humble cocoa bean?
- Is 'white chocolate' actually a misnomer?
- What exactly happens at a 'Chocolate Party'?

Oli the Choc relied almost entirely on old fashioned word of mouth to start to grow his business at the outset. Now, the explosion of social media in everyday life has allowed business owners and entrepreneurs like Oli to display their creativity instantly, and connect with a global audience on a daily basis. Social media has become the word of mouth for the modern age, and Oli has realised the importance of organising his social media to maximise his visibility. Just like tempering his chocolate, he is looking for the right recipe for success.

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The Lincoln Townley Podcast discusses everything art related. From the psychology of sales, to finding out about creative and unconventional methods of selling art through social media platforms and discovering new artists. The Lincoln Townley Podcast covers a wide array of topics and atypical themes of interest to artists, art lovers and collectors.

At The Lincoln Townley Studio, we believe that creating a self-serving art community is of utmost importance in post-lockdown times. Restrictions and changes in the way we make, consume and communicate about art in challenging times should be embraced as opportunities for change and adaptation.

LINCOLN TOWNLEY
https://lincolntownley.com
https://instagram.com/lincolntownley

OLI THE CHOC
https://www.olithechoc.com/
https://www.instagram.com/oli_the_choc/

DAVID KLEIN
https://kleinimaging.com
https://instagram.com/kleinimaging

EDITOR: ILLYA GOSLING
https://madebypieces.com
https://instagram.com/madebypieces

THE LINCOLN TOWNLEY PODCAST is a 'Made By Pieces' production. Visit https://www.madebypieces.com or https://instagram.com/madebypieces.