This episode, we sit down with Lameya Chaudhury, the driving force behind social impact at Lucky Generals, the UK-based advertising agency known for work that doesn't just resonate—it challenges perceptions and drives meaningful change.

With over 15 years of experience connecting brands to their communities, Lameya shares her journey of being curiosity-led, collecting mentors, and helping brands align their actions with their words.

Our favorite stories:

• Making a complicated topic simple and working with an oil-drinking national treasure for Make My Money Matter with "Oblivia Colemine" (Olivia Coleman)
• Matchmaking client partners e.g. The British Army + The Black Curriculum, educational partnership
• The difference between UK and US cultures in business and social impact

Big moments from doing the work:

• Getting brands to be brave, invest robustly, and have receipts
• The value of forging relationships and partners within an industry where a Head of Social Impact has few to no peers
• Navigating the stages of a client relationship

Career advice we'll live with:

• The benefits of curating a curiosity-led career
• "Never stay in my own lane"
• How can we make social impact "a core component of the brand platform, not an addition?"
• Collect mentors everywhere you can

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