If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight.

Learn More and Enroll Here: Join the Therapist to Coach Collective
Questions? Book a free consultation call or email me directly (liz@thelizfernandez.com)

Episode Description:
In today’s episode, I’m excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching services ethically, and increase their income and freedom without compromising their therapy work. If you’re looking to make an extra $5-10K per month in coaching, this episode will guide you through the exact steps to get started.

Enrollment is now open for my Therapist to Coach Collective, a 12-month program created specifically for therapists ready to launch their coaching business and escape burnout. Join during our bonus period and receive an exclusive one-on-one strategy call with me to help you kickstart your coaching offer or design a burnout recovery plan to start 2025 with energy and clarity.

What You’ll Learn in This Episode:

• Mindset Shifts for Adding Coaching to Your Practice
  Understand the mindset barriers that often hold therapists back from launching a coaching business and how to embrace the role of a coach with confidence.

• The 5-10K Monthly Formula & CEO Schedule
  Discover my formula for earning an additional $5-10K per month with a streamlined, five-hour-per-week coaching schedule that complements your therapy work without adding to burnout.

• Ethical, Heart-Centered Selling
  Get an introduction to my Selling as Serving method, which will help you market your coaching services authentically and enroll clients in a way that feels aligned with your values.

Inside the Therapist to Coach Collective:
Therapist to Coach Collective is a year-long program designed to help therapists transition into coaching, creating more income and time freedom. Here’s what’s included:

• Weekly Group Coaching Calls: Receive personalized support, guidance, and community connection every week.
• Comprehensive Curriculum: Access training on setting up a coaching business, ethical marketing, pricing strategies, and balancing therapy and coaching work.
• Private Community Access: Join a network of like-minded therapists and coaches for support, feedback, and accountability between sessions.
• Templates & Resources: Get access to client agreements, consultation scripts, and other resources to make your coaching business setup seamless.
• Guest Expert Sessions: Learn from experts on topics like marketing, taxes, and legal considerations tailored to therapists.

Connect with Liz: https://www.instagram.com/thelizfernandez/

Register for My Free Webinar:
Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching:
Book a Consultation

Join the Therapist to Coach Collective:
Learn More

Episode Summary:
In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist.

Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients’ growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles.

This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice.

Timestamps:
00:02 - Welcome & Free Webinar Reminder
01:22 - The Fear of Losing Your Therapist Identity
01:59 - Why Coaching Doesn’t Diminish Your Identity as a Therapist
03:37 - How Coaching Expands Your Skill Set and Impact
04:11 - Actionable Steps to Embrace Both Roles Confidently
05:38 - The Flexibility of Titles: You Don’t Have to Call Yourself a “Coach”
06:31 - Series Wrap-Up & Encouragement to Get Started

Key Takeaways:

• Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles.
• Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist.
• Flexibility with Identity: You don’t have to call yourself a “coach” if it doesn’t feel right; other titles like “guide” or “mentor” can work just as well.

Category:
Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth

Keywords:
Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business

Join Our Email List for Updates, Resources, and Offerings:
https://thelizfernandez.com/email

Connect with Liz:
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez

Register for My Free Webinar:
Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching:
Book a Consultation

Join the Therapist to Coach Collective:
Learn More

Episode Summary:
In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics.

Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services.

Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity.

Timestamps:
00:04 - Welcome & Free Webinar Reminder
01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical?
03:37 - Reframing Marketing as an Invitation to Serve Your Community
05:38 - How to Ethically Promote Your Coaching Services
07:42 - The Power of Reconnecting with Your Purpose
09:29 - Creating Value-Driven Content & Practical Marketing Tips
10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical.
• Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell.
• Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic.

Category:
Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion

Keywords:
Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies

Join Our Email List for Updates, Resources, and Offerings:
https://thelizfernandez.com/email

Connect with Liz:
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez