We're back with Episode 2 of Leaders of The Game! This time, I sit down with James Corrigan, Commercial Director at Northampton Town FC, to dive into the world of football commercial strategy.

From driving revenue growth to navigating sponsorships and fan engagement, James shares his insights on what it takes to build a successful commercial operation at a football club. We also discuss the evolving landscape of partnerships in sport and the key trends shaping the industry.

If you're interested in sports business, sponsorship, and leadership in football, this episode is not to be missed!

In the debut episode of Leaders of The Game, I sit down with James Southerland, Head of Partnerships at Williams Racing, to explore the fast-paced world of motorsport sponsorships and partnerships. James shares his journey into the industry, his approach to cultivating meaningful relationships with global brands, and the strategies behind creating impactful partnerships that drive both commercial and sporting success.