エピソード

  • 20 Using Social Media to Grow Your Law Firm with Kelli Jones
    2024/11/21

    Curious about how to elevate your legal practice using social media? Discover the journey of Kelli Jones, a pioneering virtual lawyer who has transformed her career by harnessing the power of Instagram and Threads. You'll gain exclusive insights into her innovative marketing techniques, from capturing the attention of her target audience to seamlessly transitioning them from followers to clients through strategic lead magnets. Kelli's story from nonprofit and commercial litigation to founding her own firm in 2020 is a masterclass in adapting to the digital age, offering both inspiration and practical advice for legal professionals and entrepreneurs alike.

    Ever wondered how to harness social media to grow your business in the fitness and service industries? This episode reveals the secrets of effective platform use, focusing on tailored strategies to connect with niche audiences. Whether it's the nuanced art of selecting ideal hashtags or the confidence-boosting power of Instagram Stories, you'll walk away equipped to engage with your audience more purposefully. The discussion moves beyond just tools, spotlighting the significant presence of service-based and beauty businesses and how they thrive using online marketing. Get ready to realign your approach and reach your potential clients where they are.

    Navigating the world of social media advertising can seem daunting, but this episode breaks it down with clarity and confidence. Explore the strategic nuances of platforms like TikTok, Instagram, and LinkedIn, and learn how to use Instagram's ads manager to target a lookalike audience effectively. Kelli shares her evolving journey with ads, from boosting high-performing posts to the challenges of repurposing content on LinkedIn. Community support is vital, and we emphasize the importance of staying connected with fellow law firm owners through resources like lawmarketingzone.com. Prepare to lead with vision and transform your firm's online presence.

    Kelli Jones is a lawyer for small business owners and entrepreneurs, helping them legally protect their businesses, mainly through federal trademark registration and contracts. Kelli has been practicing law for over 9 years and opened her law firm during COVID. Her goal is to help make the legal side a little less boring and to encourage proactive legal protection to save time, money, and stress.

    Reach Kelli here:
    https://www.instagram.com/lawyerkelli_
    https://www.kellijoneslaw.com
    https://www.tiktok.com/@lawyerkelli


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    30 分
  • 19 How to Utilize Big Media Effectively and Be the Irrefutable Expert in Your Area of Expertise with Mitch Carson
    2024/11/14

    Unlock the secrets of elevating your professional credibility in today's episode, featuring the insightful Mitch Carlson! Renowned for his expertise in media exposure, Mitch shares his transformative journey from an accidental public speaker to a sought-after keynote speaker and television host. Discover how Mitch used his branding acumen to skyrocket his ex-wife's law practice, emphasizing the critical role of perception and strategic presentation in boosting a firm's value, especially in competitive markets like Las Vegas.

    Experience the power of television and media exposure as Mitch uncovers strategies lawyers can employ to stand out and attract clients. Learn how to think like a business person first, using media appearances, podcasts, social media, and press releases to enhance your marketability. Mitch's valuable insights will guide you on how to leverage media to build a robust public image and significantly grow your legal practice.

    Finally, we delve into the importance of writing a book to establish your credibility and separate yourself from the competition. Mitch discusses how local media exposure and a strong online presence can serve as proof of your expertise. With practical advice on leveraging tools like Google My Business and introductory website videos, this episode wraps up with an empowering call to action, encouraging lawyers to take proactive steps in building their credibility and reaping substantial benefits for their practice. Don't miss out on this engaging and informative episode designed to equip you with the tools to transform your legal practice!

    For the past 30+ years, Mitch has helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly, and aiding them to charge premium prices for their products and services. And, as a television show host on NBC Channel 3 Las Vegas, he knows what it has done for him and his clients.

    Mitch is also a celebrated professional speaker and closer who has spoken on stages in 63 countries and produced over 2,000 live events in 19 countries. He has been a Home Shopping Network pitchman who knows how to sell anything and craft a unique message around any product, person, or event. Lastly, he is a published author with John Wiley and Sons and books published in 6 languages.

    Reach Mitch here:
    https://www.mitchcarson.com/
    https://www.facebook.com/MitchCarsonOfficial/
    https://www.instagram.com/mitchcarsonofficial/
    https://www.twitter.com/MCarsonOfficial/
    https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
    https://www.youtube.com/@MitchCarsonOfficial


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    37 分
  • 18 Overcoming Imposter Syndrome & Perfectionism with Gary Miles
    2024/11/07

    Imposter syndrome is rampant in the legal profession, but what if there were tangible ways to conquer it? In our latest episode, we sit down with Gary Miles, a highly experienced attorney who has spent over forty years navigating the complexities of litigation and family law. Gary shares insightful strategies for overcoming self-doubt and offers a unique perspective on the challenges younger lawyers face, from billing pressures to time management woes. Through his personal stories, Gary underscores the importance of self-compassion and realistic self-assessment in achieving professional fulfillment.

    Ever heard of a wins journal? Gary explains how keeping track of your victories, no matter how small, can transform your mindset and boost your confidence, particularly in high-stress environments like law and sales. We delve into the transformative power of gratitude exercises and how aligning your career goals with personal values can lead to greater job satisfaction. The conversation also touches on the benefits of mentorship, providing a much-needed safe space for lawyers to express their struggles and seek invaluable guidance.

    Mentorship and mindset shifts can be game-changers for anyone looking to unlock their potential. Gary emphasizes setting higher goals and the profound impact of having a mentor to navigate past limiting beliefs. We discuss practical strategies like gratitude, acceptance, and mindfulness to manage stress and achieve success. If you're a lawyer feeling the weight of your practice, Gary's expertise in managing a law practice and his dedication to continuous learning offer actionable tools for turning stress into success. Don't miss out on this episode packed with practical advice and inspiring stories designed to help you thrive in your legal career.

    Gary Miles, a seasoned law practitioner for over four decades, has dedicated his career to litigation and, more recently, family law. As the managing member of Huesman, Jones, and Miles in Maryland for over three decades and now of counsel to the firm, his diverse experience includes being a trial lawyer, managing partner, author, leader, podcaster, coach, and entrepreneur. His true passion lies in helping people solve their problems and guiding them toward liberation from the prisons that hold them back.

    Having experienced the pressures inherent in the legal profession, Gary is deeply committed to helping his clients find fulfillment in their practice. He equips them with practical tools to overcome obstacles, thereby enabling them to achieve the success and freedom they aspire to.

    Gary's influence extends beyond the courtroom. He hosts a popular, highly-rated podcast, The Free Lawyer, with two weekly episodes, and is the author of the insightful book, Breaking Free. These platforms allow him to share his wealth of knowledge and experience with a wider audience.

    Reach Gary here:
    www.garymiles.net


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    29 分
  • 17 Avoiding Legal Issues with a Fractional General Counsel with Rich Daniels
    2024/10/31

    Unlock the secrets of proactive legal strategies with Rich Daniels, the visionary founder and president of Intrepid Legal Inc. Join us as Rich unpacks his transformative journey from private practice to becoming a fractional general counsel. Rich dives into the nuances of integrating part-time legal expertise into business teams, offering insights into setting up robust legal frameworks from the get-go and the importance of reassessing client needs over time. This episode is a goldmine for understanding the pivotal role of fractional general counsel and why regulatory compliance is more crucial than ever in our data-centric world.

    Discover why companies generating $5 million or more in revenue can't afford to overlook the benefits of a fractional general counsel. Rich shares real-world examples of how keeping employee manuals updated and having a comprehensive legal strategy can save businesses from costly litigation. Learn about the advantages of proactive legal evaluations and the importance of a reliable network of legal experts for tackling both national and international issues. Plus, get insider tips on how to refer potential clients to Intrepid Legal and why a free initial consultation could be a game-changer for your business. Tune in and equip yourself with the knowledge to navigate today’s complex legal landscape.

    Rich Daniels is the founder and President of Intrepid Legal, Inc., a Fractional General Counsel and Strategic Advisory company. Rich is an experienced legal executive and strategic partner who has helped organizations maximize business operations, minimize legal exposure and reduce costs in a variety of industries.

    He has collaborated with CEO’s and management teams to facilitate company decisions and create new streams of revenue through savvy contract negotiations and drafting. Rich also understands the importance of intellectual property, regulatory compliance, litigation management and dispute resolution. His approach is to learn a company’s business intimately and to develop relationships with all functions of the organization. He has been successful in delivering cost-savings initiatives through innovative solutions in a variety of industries such as consumer products, manufacturing, medical devices and real estate, to name a few.

    Reach Rich here:
    intrepidlegalinc.com
    https://www.linkedin.com/in/rldanielsjdmba/


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    19 分
  • 16 From Lawyer to Law Firm with Elizabeth Miller
    2024/10/24

    Curious how a legal secretary transformed into a thriving business owner? Elizabeth Miller, the mastermind behind "From Lawyer to Law Firm," joins us to share her inspiring journey and indispensable strategies for law firm success. Elizabeth reveals her climb from the bottom ranks of the legal world to running her own firm, offering insightful advice on assembling the right team and overcoming staffing challenges. She also opens up about the critical car accident that spurred her unexpected career shift, and how it reshaped her approach to making law practices more efficient and enjoyable.

    Elizabeth doesn't stop there—she dives into the nuts and bolts of law firm management, emphasizing the importance of ethical practices and consistent billing. Learn how having a second set of eyes can provide a well-rounded perspective and why timely billing is crucial for financial stability. With actionable tips from her books "Hacking Billable Hours" and "Delegate or Suffocate," Elizabeth offers a treasure trove of strategies to streamline your operations, improve client interactions, and ultimately, boost your firm's success. Whether you're a solo practitioner or part of a larger firm, this episode is packed with practical insights you won't want to miss.

    Liz Miller is currently self-employed as a law practice management consultant. She has over 30 years’ experience working with the legal profession. She started her career in New York City, and in 1985 moved to Tampa where she continued working as a certified paralegal. In 1997, Liz segued her career into a law office administrator. She obtained her Bachelor’s Degree in Business Administration and then pursued her Master’s Degree in Business Administration with a specialty in finance. Through a series of career transitions, Liz opened her firm, From Lawyer to Law Firm in 2015, helping lawyers with the administration of their law firms including billing. Liz Miller is a member of the editorial advisory board of Law Office Manager magazine. She writes/blogs for the magazine and has also done several webinars including one on Billing/Collections and one on Trust Accounting. Her professional affiliations include the Hillsborough Bar Association, The Solo and Small Firm Practitioner Section of the HCBA, the American Bar Association and the Society of Human Resource Managers. In May, 2017, Liz wrote the best seller, “From Lawyer to Law Firm – How to Manage a Successful Law Business”. This book was #4 on the best seller list. In it, Liz details starting a new firm and how to hire staff, write policies and procedures, do trust account reconciliations and so much more. Currently the book is being used as a textbook at Cooley Law School.In February, 2022, Liz wrote “Hacking Billable Hours”. This book teaches lawyers – no matter what the firm size – how to contemporaneously enter billable time so that clients can receive bills once a month. The book was #3 on the best seller list within a week. Recently, she published “Delegate or Suffocate: How to Stop Doing Everything Yourself”.
    Liz helps lawyers focus their time and energy on practicing law and taking care of their clients and the lawyer/client


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    32 分
  • 15 From Large Firm to Her Own Successful Firm, AI, Automations, & Happiness with Miatrai Brown
    2024/10/17

    Ever wondered what drives someone to leave a large, established law firm and start their own boutique practice? Join us on Leadership in Law as we sit down with Matreya Brown, founder of Direct US Immigration, to uncover her inspiring journey. Discover how Matreya's passion for connecting people and her entrepreneurial spirit led her to pursue a career in immigration law, and learn about the pivotal factors that motivated her to break away from big law firms. Listen as she reveals how AI and automation have become game-changers in her practice, enhancing efficiency and supporting her team to provide unparalleled immigration services.

    But that's not all—Matreya shares invaluable insights on the intricacies of growing a law firm, from nurturing client relationships at various stages of their journey to leveraging social media platforms like TikTok for unexpected success. We delve into the importance of team diversity and innovative marketing strategies, including the effective use of hashtags to reach a global audience. For those aspiring to start their own firm, Matreya's practical advice on embracing continuous learning, clear communication, and building a strong, innovative team is not to be missed. Plus, don't forget her top recommendations for essential reading and tips on positive self-talk for personal and professional growth.

    Miatrai Brown began her legal career in the Washington D.C. metropolitan area exclusively practicing immigration and nationality law as external immigration counsel to large U.S. corporations in the high-tech industry and to trillion-dollar financial institutions. Throughout her career, she also worked with fast moving start-up organizations in a wide range of industries to include film, marketing, healthcare, aviation, and security, to name a few.After many years at top immigration firms working on matters relating to employment-, investment-, and family-based immigration, risk management assessment, and regulatory compliance, she opened her practice, Direct U.S. Immigration. She saw this as an opportunity to increase access to those in need of a high level of immigration support.As a thoughtful and strategic advisor on immigration and related matters, Ms. Brown has earned regional and national Top 40 Under 40 awards to include the Northern Virginia’s Top 40 Under 40 award and the National Black Lawyers Top 40 Under 40 award. She also earned the Emerging Women Leaders in Law award, several pro bono awards, teaches legal education to U.S. licensed attorneys, and regularly provides expert analysis for top legal outlets to include Bloomberg Law and Law360.

    Reach Miatrai here:
    LinkedIn: https://www.linkedin.com/in/miatraibrown/ and https://www.linkedin.com/company/directusimmigration/
    YouTube: https://www.youtube.com/channel/UCuRtxhgkLAPlDuxAV5z8jhg
    TikTok: https://www.tiktok.com/@directusimmigration
    Instagram:


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    29 分
  • 14 Legal Compliance for Domestic Violence in the CA Work Place with Agape Garcia
    2024/10/14

    What if your workplace could become a sanctuary against violence? In this compelling episode, we sit down with Agape Garcia, the tireless founder of Confronting Domestic Violence, to dissect California's groundbreaking Workplace Violence Prevention Plan. Set to take effect on July 1, 2024, this legislation is a game-changer for businesses across the state. Agape, a survivor of a double attempted homicide, shares her deeply personal yet professional insights into the bill's 13 essential elements and over 30 mandatory actions, along with the exemption criteria for specific sectors. We probe into her firsthand experiences and how they shape her advocacy, offering a unique perspective on creating customized safety plans that resonate with each organization’s culture.

    Delving deeper, we underscore the critical need for anonymous surveys to understand employees’ actual experiences with domestic violence. Agape sheds light on the importance of integrating comprehensive support systems within Employee Assistance Programs (EAPs) and establishing clear procedures for access control and threat communication. We also cover practical steps for leadership to create a more supportive and safe work environment. Don't miss Agape's announcement about her nonprofit's upcoming fundraising gala and training sessions on the new legislation. This episode is essential listening for anyone committed to fostering a workplace where safety and support are paramount.

    Agape Garcia is what you call a live definition of Post Traumatic Growth. She is passionately dedicated to helping businesses across the State of California prepare for and be compliant with the NEW Workplace Violence Prevention Plan.
    This plan requires the inclusion of domestic violence which touches on her personal experience of surviving a double attempted homicide as well as her professional journey constantly confronted with domestic violence at the workplace.
    Combined with that, her extensive community involvement has provided a full circle of well-rounded training which adds a wealth of wisdom and a uniqueness that makes this woman stand out as an extremely credible competent source you want on your team!

    Her Mission is to help fill a much-needed gap by bringing organizations into compliance resulting in real-time resources for real-time victims of domestic violence.

    Reach Agape here:
    Social Media LinkTree: https://linktr.ee/confrontingdv
    FB: https://www.facebook.com/AgapeConsulting
    LinkedIn: https://www.linkedin.com/company/1agapeconsulting
    IG: https://www.instagram.com/yes2agape/
    CDV: https://linktr.ee/confrontingdv
    YouTube: https://youtube.com/@CalOSHASB553?si=WMMWjyQgCp5jSMjR Website: https://sb553consulting.com


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    29 分
  • 13 Cybersecurity and Your Law Firm & Team with Dan Cotter
    2024/10/10

    Unlock the secrets of safeguarding your business against cyber threats with our expert guest, Dan Cotter. With decades of experience as an attorney and business advisor, Dan takes us on a journey from his early days addressing the Y2K issue to his current expertise in cybersecurity, privacy, and big data. Learn how to fortify your small or medium-sized business with proactive and reactive cyber services, from breach response to regulatory compliance and risk management. Dan also sheds light on the power of cyber insurance and how collaborating with tech partners can provide robust defense solutions.

    Ever fallen victim to an online scam? We share eye-opening personal experiences with fraudulent invoices and unauthorized credit card charges, emphasizing the need for meticulous verification, particularly in industries like healthcare, finance, and education that hold valuable data. Discover practical tips for law firms to protect client data, identify compliance gaps, and safeguard sensitive information. This segment is a wake-up call to stay vigilant and cautious in your online interactions to avoid falling prey to cyber threats.

    Wonder how to enhance your cybersecurity with cutting-edge methods? We explore the effectiveness of account activity alerts, ID protection services, and the critical role of two-factor and biometric authentication. Learn about the pros and cons of complex passwords versus advanced tools like USB keys. As we stress the importance of community among law firm owners, we urge you to connect with fellow listeners and access valuable resources through our website. Stay updated by subscribing and leaving reviews on your favorite podcast platforms—your support helps us continue to provide valuable insights into leading and growing your firm effectively.

    Since 1996, Dan has been deeply involved in privacy and cybersecurity matters, notably contributing to the formulation of terms and conditions as well as disclaimers for Fortune 500 websites in the late 1990s. His roles as a chief privacy officer across various companies and law firms underscore his depth in these evolving domains.Dan’s proficiency extends to navigating intricate insurance regulatory matters, overseeing substantial reorganizations within holding company systems, and negotiating a myriad of contracts, ranging from simple to elaborate, including outsourcing agreements. His portfolio includes pivotal assignments such as advising a state insurance department on pioneering insurance company demutualizations and spearheading approvals for significant transactions. He also played a crucial role in facilitating the purchase and redomestication of insurers across multiple jurisdictions.In addition, Dan provides invaluable counsel to nonprofit entities, guiding them through intricate dissolutions, mergers, and conversions. His breadth of experience and knack for navigating multifaceted legal landscapes make him a trusted advisor, ensuring clients receive strategic guidance and resolution on a broad spectrum of legal matters.

    Reach Dan here:
    X (Twitter) - @scotusbios
    https://www.linkedin.com/in/cotterdan/


    Get a FREE copy of "The Ultimate Online Marketing Checklist for Law Firms" at
    https://lawmarketingzone.com/ultimate-checklist

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.

    Subscribe on your favorite Podcast listening platform!
    Like, Share, and Review us!

    #leadershipinlawpodcast #leadershipinlaw
    #marilynjenkins

    続きを読む 一部表示
    30 分