Have you experienced burnout, or know some who has? Today's guest is the remarkable Liz Bradford, a seasoned leader with 20 years of diverse experience, currently serving as the Managing Director of Wholesale Banking at HSBC Asia in Hong Kong and the CEO of Transform Perform. Liz shares candidly about her defining moment in leadership, experiencing burnout not once, but 1.5 times, and the crucial lessons learned from those experiences.

Liz emphasizes the importance of embracing discomfort, holding tough conversations, and building resilience, both as an individual leader and within the organizational culture. Our conversation delves into the complexities of driving large-scale transformations, where Liz highlights that 80 percent of successful change is rooted in cultural shifts rather than just technological advancements.

Our discussion covers the significance of emotional intelligence, transparency, and setting a north star for organizational success. Join us as we explore the human side of leadership, learning from Liz's journey and uncovering actionable strategies for creating resilient and inclusive organizational cultures. It was an honour to hear Liz's valuable perspectives and lessons in this engaging episode.

Guest Bio - Liz Bradford

• Transform.Perform https://www.transformperform.org/
• Book: Life is short
• Liz Bradford Linkedin

Liz Bradford has 20 years of diverse leadership experience having worked across three continents and at firms spanning HSBC, Bank of America Merrill Lynch and SWIFT. She is currently the Managing Director of Wholesale Banking at HSBC, Asia (based in Hong Kong) and the CEO of Transform Perform, a platform of coaches and workplace wellbeing and development providers to advise and support businesses building more sustainable employee propositions. Her career has ranged from product management to C-Suite roles driving operational excellence, people engagement and technology transformation across teams of 7,500+ in 14 countries, with oversight of U$bn+ P&Ls. Her passion is employee engagement wellbeing and culture, specifically nurturing healthy, inclusive cultures and tackling toxic ones.

Examples include:
- Leadership of employee resource groups representing 48,000 diverse employees across 60 markets globally
- Design and delivery of female talent development programmes across 14 markets, and
- Implementation of wellbeing challenges and programmes impacting 5,000+ a year globally.

Through Transform Perform she delivers coaching programmes and facilitation for the empowerment of employees, to develop high performing teams, and to inspire people managers to step into enterprise leadership. An ICF accredited organisational and executive coach, a qualified personal trainer and a certified wellbeing coach, Liz regularly speaks on the topics of inclusion, female leadership, wellbeing, busting burnout, stress managem

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