• Let's Talk Dog Business

  • 著者： Jo & Vicky
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Let's Talk Dog Business

著者： Jo & Vicky
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  • The ultimate hub for dog business enthusiasts!

    Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

    Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

    Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
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  • Don´t Be Afraid to Promote Yourself with Victoria Stilwell

    Don´t Be Afraid to Promote Yourself with Victoria Stilwell
    2024/10/01
    Today, Jo & Vicky are joined by Victoria Stillwell from It´s Me Or The Dog and The Dog Academy, TV fame. She runs an academy to teach people to be dog trainers. Victoria has been a dog trainer and behaviour expert for over 20 years. During this varied and interesting discussion, they end up talking about why money is not a dirty word and how you can be super powerful in your business. They also discuss what those in the industry can do to support each other and improve the industry overall. Victoria also explains, step-by-step, how to create a course that works and keeps clients engaged. KEY TAKEAWAYS Always be authentic and genuine and people will trust you and your business. Don´t be afraid to promote yourself. Celebrate your knowledge, share it, and make sure you are paid what you are worth. Spend time on shaping and growing your business instead of worrying about what others are doing. Find your why, your reason for being in the dog business. It does not have to be big; it could be as simple as I enjoy this work. You have to like people. Dog training is a tough business, and the value of the services provided is underestimated. Don´t be afraid of failure. If you have an idea ask – How am I going to do it? Reach out and collaborate with other dog trainers in your area. Be flexible, explore, and focus on what you are doing in your business rather than what other providers are doing. If you are looking for courses to reinforce what you are teaching clients look into the resources at positively.com. BEST MOMENTS “If you are authentic, it will shine through.” “Dog-centred first then client-centred, but both are really important.” “Every course has got to be a story. It's got to have a beginning and a middle and an end.” “Be proud that you are making money and go out there and do the best you possibly can.” EPISODE RESOURCES https://positively.com https://www.vsdogtrainingacademy.com Socials - @victoriastilwell and @itsmeorthedog SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organizations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
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    51 分
  • Creating Passive Income for Your Dog Business – Jo & Vicky´s Real-World Experience of Doing So

    Creating Passive Income for Your Dog Business – Jo & Vicky´s Real-World Experience of Doing So
    2024/09/24

    In this episode, Jo & Vicky sit down to share their experience of using online spaces to create passive income for their dog businesses. They dive deep into the realities of creating and marketing dog training courses and also provide information on the membership and Live training session models.

    By the end of the episode, you will have a clear understanding of the pros and cons of using online spaces to create passive income. It will enable you to work out whether it is worth doing for your business, what the best approach and how to make it happen.

    KEY TAKEAWAYS

    • Creating a dog training course does have the potential to generate some passive income.
    • The average conversion rate, even if you have an email list of active followers is only between 7 and 10%. So, you need a big list to generate enough buyers.
    • It takes a lot of upfront work to build a big enough list to sell to.
    • Content creation and marketing will consume more of your time than you think.
    • When people do buy, if you do not offer them some support, the chances are they will not complete the course, which is disheartening.
    • The membership model can include support but running it will take up some of your time.
    • Sharing live training has some advantages over delivering a standard course.
    • Do your research, and make sure that there is demand for what you are thinking of delivering.
    • Whatever you deliver has to be suitable for your audience.
    • During the research phase find out what people want and how they want it to be delivered.

    BEST MOMENTS

    “To make something like that work you need a very large audience.”

    “You need proof of concept.”

    “You have to know exactly what that course, that membership does. How does it support somebody? ”

    “When you're putting the customer at the heart of everything you make your service that much more attractive, and you can absolutely do that in the online space.”

    SOCIALS AND IMPORTANT LINKS

    https://www.tiktok.com/@letstalkdogbusiness

    https://www.youtube.com/@LetsTalkDogBusiness

    Website www.caninebusinessacademy.com

    Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

    ABOUT THE HOSTS

    Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

    PODCAST DESCRIPTION

    The ultimate hub for dog business enthusiasts!

    Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
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    34 分
  • North Star Thinking – Master Your Mindset to Live a Life You Love with Will Polston

    North Star Thinking – Master Your Mindset to Live a Life You Love with Will Polston
    2024/09/17
    In this episode, Jo & Vicky are joined by Will Polston to talk all things mindset and about using your North Star to create and live the life you love. Will explains how working out what your North Star is will guide you in all areas of your life and lead to success. He shares strategies anyone can use to create a mindset that ensures you are clear about what you want from life and are taking the right action to get it. KEY TAKEAWAYS Instead of setting goal after goal and constantly chasing something use your North Star (your life mission) to guide your life.Success is 80% mindset, 20% skills and mechanics.Use an annual review to see how far you have come and remind yourself of where you are going.Live to your values. If you are saying “I ought to”, or “I have to” do this or that, the chances are you are living using someone else´s values.Be self-aware. If you feel something work out why. All emotions, positive and negative are a signal to us.Surround yourself with people that uplift you and have your back.Find yourself both direct and indirect mentors and bounce things off of your peers.Mentor others. Teaching is fulfilling and cements what you know.Don´t be afraid to share your knowledge and give unconditionally. It sounds counterintuitive but is incredibly beneficial.Every single fear that anyone ever has, boils down to either a fear of gaining something that they don't want or losing something they do.Tap into the innate drive that most of us have to help other people. BEST MOMENTS “A lot of people burn out because they are not spending enough time doing the stuff that they love.” “If you don´t like something change it. If you can´t change it, change the way you think about it.” “The only person that you want to be running against is you. Make sure that you are ahead of the best version of you.” EPISODE RESOURCES https://willpolston.com/north-star-thinking-book/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
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    58 分

あらすじ・解説

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
絵本・児童書 就職活動 経済学
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