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Leveraging AI to Understand Buyers on a Deeper Level
- 2024/09/17
- 再生時間： 52 分
- ポッドキャスト
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サマリー
あらすじ・解説
Do you want to engage your buyers with tailored communication strategies that enhance your sales success? We'll be sharing the solution so that you can achieve that result. Discover the unexpected connection between AI insights and the movie "Man of Honor". How does this true story inspire a new approach to sales success? Dive into this intriguing journey with Amarpreet Kalkat on the Modern Selling Podcast. What's the surprising link? Find out now. Be honest, are you tired of sending out countless generic messages and emails, only to be met with disappointing results? You're not alone. You've probably been told to cast a wide net and hope for the best, but let's face it, that approach is leaving you feeling frustrated and unproductive. If you're tired of the same old ineffective strategies and the pain of not getting the results you want, it's time to try a new approach. Uncover the Power of AI for Sales Success AI in sales is a significant step change, providing valuable insights beyond data. Utilize AI wisely to gain a deeper understanding of buyer psychology and engagement. The potential of AI lies in providing insights and enhancing sales strategies thoughtfully. Amarpreet Kalkat's journey into the realm of AI and sales is a fascinating blend of professional expertise and personal transformation. With over a decade of active involvement in AI, he defies the notion of it being a new endeavor. As a two-time AI entrepreneur, his commitment to excellence led to global recognition, with Forrester acknowledging his consumer intelligence AI as a top contender. Beyond the professional sphere, Amarpreet's evolution from fearing dogs to becoming a devoted owner of a majestic German shepherd adds a relatable and endearing layer to his story. His insights on leveraging AI for sales success are rooted in a unique blend of personal growth and professional accomplishments, offering a refreshing perspective for sales professionals aiming to enhance their strategies. Amarpreet's narrative is a compelling fusion of determination, resilience, and unexpected charm, leaving a lasting impact on anyone seeking to navigate the modern sales landscape with sophistication and innovation. Buyer intelligence is nothing but a way of building that buyer first approach. Because when you walk into a meeting, you spend 30 seconds looking at someone's profile and say, okay, this is what matters to this person. This is what doesn't matter. Hence I should say this, not say that, right? Simple things. It's not about you. Your process, your qualification methodology, your medics, your med pics. No buyer doesn't care. - Amarpreet Kalkat My special guest is Amarpreet Kalkat Amarpreet Kalkat is the CEO and founder of Humantic AI, with a solid decade of experience in the field of AI. His previous AI startup was recognized by Forrester as one of the top five consumer intelligence AIs, and The Wall Street Journal labeled it as a technology that could reshape the world. With a strong emphasis on behavior and personality prediction engines, Amarpreet is dedicated to providing sellers with invaluable insights to adopt a "buyer first" approach. His expertise in leveraging AI for sales success offers a wealth of knowledge that promises to enhance engagement and tailored communication strategies for sales professionals seeking to refine their approach. In this episode, you will be able to: Maximize sales potential with AI-driven strategies. Tailor your sales approach to prioritize the buyer's needs. Gain valuable insights on leveraging human touch in AI-powered sales. Craft personalized messages to resonate with your prospects. Uncover the impact of personality insights on driving sales success. The key moments in this episode are: 00:00:09 - Introduction to AI in Sales 00:03:29 - Buyer First Approach 00:07:34 - Nuanced Approach to AI in Sales 00:10:10 - Leveraging AI for Thoughtful Engagement 00:13:45 - The Challenge of AI SDRs 00:14:49 - The State of AI in Sales 00:16:10 - The Future of AI in Sales 00:17:28 - The Role of AI in Message Preparation 00:19:13 - Risks of AI in Sales 00:27:34 - Importance of Buyer Intelligence 00:29:36 - Importance of Putting Buyers First 00:31:01 - Applying Buyer-First Approach 00:34:55 - Challenges and Solutions in Buyer Insight 00:36:21 - Understanding Buyer's Personality 00:39:38 - Personalized Engagement with Buyers 00:42:36 - Importance of Buyer Intelligence 00:43:07 - Subject Line Performance 00:45:01 - Tactics vs. Concepts 00:46:33 - Generalization in Advice 00:48:35 - All-Time Favorite Movie Timestamped summary of this episode: 00:00:09 - Introduction to AI in Sales Mario Martinez introduces Amaprit Kalkat, CEO and founder of Humantic AI, to discuss AI and sales personality insights for better buyer engagement. 00:03:29 - Buyer First Approach Amaprit emphasizes the importance of a "buyer first" approach in sales, focusing on understanding buyers at...