Yes, building "know, like, and trust" matters in marketing...

,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!

Listen to hear more about:

• How "know, like, and trust" is actually created in both consumer products and personal services
• When you actually need to build relationships, as opposed to having a product that sells itself
• The difference between authenticity and "performing intimacy"
• Why it's worth it to build relationships with people who care about YOU, beyond the transaction

In this episode, I discuss how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success.

Listen to hear more about:

• How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to histories of colonization and extraction
• The "cancer" metaphor that reveals why all healthy growth in nature has limits, and what this means for your business
• Three dimensions of ethical growth that create a holistic approach to business: upward growth with limits, lateral growth, and downward growth
• How anchoring into natural cycles makes sustainable business effortless (instead of a constant struggle against burnout)

It's not about forcing yourself into endless expansion. It's about tending to your inner and outer ecosystems and deeply aligning with natural cycles.

I'm trying something new!

I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME.

On this episode, we explore questions like:

• What do I do when the work I do feels frivolous when so many people in the world are in trouble?
• How do I show up on social media when I don't even want to look at other people's stuff?

My clients have graciously given me consent to share these conversations with you. It is my hope that they will give you insights, "aha" moments," and breakthroughs on similar things you've been struggling with.

If you'd like to be part of these conversations, I hold these live calls weekly inside HOME, and our community is always open for you to join. Come bring your questions and experiences to our next call! You can learn more here.