✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.

📝Special Episode Links:

• LinkedIn Text Ads
• LinkedIn Spotlight Ads
• LinkedIn Followers Ads
• LinkedIn Marketing Lab Certification
• LinkedIn Certified Marketing Insider Experts
• LinkedIn LinkedIn Audience Network (LAN)

🔑 Key Takeaways:

• Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.
• Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.
• Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.

🕒 Timestamps:

0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”

0:37 - What’s New on the LinkedIn platform

1:38 - LinkedIn Beta Testing LAN-only campaigns

2:51 - Additional thought leader ad metrics

3:14 - Introduction to Text and Dynamic Ads

4:09 - Text ads components

4:41 - Spotlight or Dynamic ads components

8:34 - 2 subtype of Dynamic ads

10:40 - Pros of Using Text and Dynamic Ads

14:55 - Cons of Using Text and Dynamic Ads

17:48 - Tips and Best Practices for Text and Dynamic Ads

22:12 - Wishes for LinkedIn Ads enhancements

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.

📝Special Episode Links:

• Liz Gentile on LinkedIn
• Joanne Lee on LinkedIn
• LinkedIn Revenue Attribution Report
• CRM data handling and protection in the Revenue Attribution Report

🔑 Key Takeaways:

• Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
• Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
• Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.

🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR)

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report

36:01 - Granular campaign-level reporting for better insights to enable optimization

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.

📝Special Episode Links:

• Sponsored Messaging Ad
• Anthony Blatner on Linkedin: The new Average Dwell Time metric is out

🔑 Key Takeaways:

• LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.
• LinkedIn campaigns will soon optimize for qualified leads rather than all leads.
• Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.
• Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.

🕒 Timestamps:

0:10 - Introduction to Messaging Ads

0:45 - LinkedIn's new metric "Dwell time"

2:52 - Optimizing for qualified leads

4:53 - Overview of Sponsored Messaging and Conversation Ads

6:13 - Difference between Sponsored Messaging ad and other ad format

7:51 - Objectives and how Sponsored Messaging Ads works

9:42 - Components of Sponsored Messaging Ads

14:15 - Key features of using message ads

17:14 - Frequency caps for Messaging Ads

18:49 - Writing an effective Message Ad

22:20 - Best practices in running a Message Ad

24:52 - Real-life examples of Sponsored Messaging Ads Usage

27:34 - Sponsored Messaging Ads recap

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!