Social Media for B2B Growth: LinkedIn Strategies and Tips

著者： LinkedIn Expert & Trainer - Michelle J Raymond
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  • Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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  • Why Your Team Thinks They Don’t Need LinkedIn (and What to Say)

    Why Your Team Thinks They Don’t Need LinkedIn (and What to Say)
    2024/10/01

    Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 Overcoming LinkedIn Objections 02:27 Common LinkedIn Objections and How to Address Them 04:23 My Customers Prefer Calls 05:50 I Already Have an Established Network 06:53 I'm Too Busy for LinkedIn 09:16 My Customers Aren't Active on LinkedIn 11:35 I'm Successful with Email Marketing 13:45 LinkedIn Didn't Work for Me 16:06 LinkedIn - It's Not My Job 18:19 Flipping the Script on LinkedIn Objections

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #SocialSelling #B2BSales
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    20 分
  • Check This LinkedIn Data Privacy Setting Urgently

    Check This LinkedIn Data Privacy Setting Urgently
    2024/09/28

    LinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content.

    UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:
    00:00 Urgent Announcement
    01:16 LinkedIn's Automatic Opt-In for AI Training
    02:02 How to Opt Out of LinkedIn's AI Training
    02:50 Personal Experience and Concerns
    04:19 Final Thoughts

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #AI #LinkedInTips
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    5 分
  • The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should

    The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should
    2024/09/25

    Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode we share three great lessons you can learn from social selling to improve your marketing results.

    Key moments in this episode:

    00:00 Embrace the Salesy Approach 00:52 The Sales vs. Marketing Debate 04:42 Social Selling on LinkedIn 06:49 Lesson 1: Know Thy Customer 10:30 Lesson 2: Reframe Your LinkedIn Strategy 14:15 Lesson 3: Humanise Your Brand 18:18 Bridging Sales and Marketing for Better Results

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #SocialSelling #B2BMarketing
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    20 分

あらすじ・解説

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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