Liza Irazoque's story is one of determination, adaptability, and a relentless pursuit of excellence. Born and raised in Chicago to Mexican parents, Liza's journey is deeply rooted in her multicultural upbringing. Her parents ensured she stayed connected to her heritage by taking annual trips to Mexico, which instilled in her a deep appreciation for her culture. This strong sense of identity has been a driving force in her career and personal life.

Liza’s professional journey took an unexpected turn when she decided to move to Cancun. Initially intended as a short vacation, it turned into a three-year stint selling timeshares. "I arrived on a Wednesday, saw a job post, and by Saturday, I was already working," Liza recalls. Her experience in Cancun not only deepened her connection to Mexico but also honed her sales skills, preparing her for her future in real estate.

When COVID-19 hit, Liza found herself back in Chicago. The pandemic shutdowns brought her back home, where she sought new opportunities. Driving by a real estate school one day, she decided to pivot her career. "I wasn't doing anything at the moment, and with no one traveling, timeshares were at a standstill. So, I thought, why not give real estate a try?" she explains.

Transitioning from selling timeshares to real estate wasn't as drastic as it might seem. Both roles required her to connect with people and understand their needs. However, the motivations of her clients were different. "In timeshares, people are on vacation, and there's often buyer's remorse. In real estate, clients already want to buy a home; it's a significant, tangible investment for their families," Liza notes.

Liza’s ability to read people and adapt her approach has been crucial to her success. She emphasizes the importance of making connections and collaborating with colleagues to better serve clients. "I'm a people's person. I love to interact and be involved in various organizations. Building relationships and collaborating is key to providing the best for my clients," she says.

Her approach to real estate is holistic, taking into account the emotional and psychological aspects of buying a home. "We're more than just brokers; we're psychologists, financial advisors, and problem-solvers for our clients. It's about preparing for the worst and hoping for the best, making sure clients feel comfortable and prepared for any scenario," Liza explains.

One of Liza’s notable strengths is her ability to anticipate and manage client expectations. By preparing clients for potential challenges, she ensures they remain calm and confident throughout the transaction. "If anything goes wrong, they remember I warned them, and we can pivot together," she says.

Liza’s personal journey has also influenced her professional approach. Having struggled with weight and self-esteem issues, she underwent gastric bypass surgery in 2019, transforming her life. This personal victory has given her a newfound confidence and a passion for running, with two marathons under her belt. "Running is my me-time, a way to de-stress and reflect on life and business. It’s about the journey, not just the destination," Liza shares.

Her success in real estate is a testament to her adaptability, resilience, and strong work ethic. As she continues to grow her career, Liza remains committed to learning and evolving. "Challenges are a part of life and business. Staying informed and connected with industry changes through organizations like YPN and NARUP helps me adapt and thrive," she states.

Looking ahead, Liza is excited about her new chapter as a solo agent. After gaining valuable experience on teams, she's eager to implement her learnings into her own business. "I want to see what I can achieve on my own, applying everything I’ve learned to provide the best service to my clients," she...