"Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.

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Host: Dahlia Kelada

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Copyright 2023 Making it to Market - Dahlia Kelada

What happens if you start a business, then for whatever reason, you have to shut it down? What do you do next?

Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Both of which were instrumental as she successfully transitioned from a store owner to her next project, business consulting. She’ll also share some lessons learned.

Guest: Sherry Eichberger, Creative Business Consultant and Owner at Central 515

www.central515.com

Jolt Session

Sherry on LinkedIn

Musical Guest: kimandbill.com "The Rain"

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Are you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want?

How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101.

Guest: Jonathan Fisher, Chairman at BrandExtract

Guide to Brand Strategy

Jonathan on LinkedIn

Brand Insights

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Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

We're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program.

Guest: Jonathan Fisher, Chairman at BrandExtract

Guide to Brand Strategy

Jonathan on LinkedIn

Brand Insights

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Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Sponsor: Wellevate.me/dahlia-kelada

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

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Sponsor: Salve Naturals

1. Are you spending countless hours working in your business, making that widget or making the sale?
2. When was the last time you took a vacation?
3. What happened to your business the last time you got sick?
4. Did everything come to a complete stand still?
5. Do you think you’ve set your business up for growth and scalability?

The next 4 episodes will be part of a series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode.

Today we’ll be discussing the difference between working on your business versus in your business, a concept that I became aware of only a couple of years ago. You don't want to miss the key takeaways from this guest expert.

****PLUS! Ragan shares his story of starting and stopping his award winning photography and cinematography business.

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Musical Guest: Sabrii "Left Alone"

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

BONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed:

• What's better, being a business owner or being an employee?
• Are you setting your business up for failure?
• Are you building you business to be like a franchise?
• Creating continuous improvement in your company.
• Are you training people for succession?

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business.

In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, and building your company to attract the employees you want.

This episode is part of a 4-part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

We’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture.

Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith.

This episode is part of a 4-part series. You'll want to hear them in order. You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Support the Show!

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada