Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

16:02 - How has the rise of digital media transformed the traditional role of PR in brand management?

27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media?

34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy?

39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space?

43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes?

53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today?

58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy?

01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts?

01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management?

01:08:16 - Image management

01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast

Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/)

Timestamps:

00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field?

16:08 - How has media planning evolved since you first started in the industry?

30:12 - What are the core principles of effective media planning that you follow?

44:26 - How do you approach media planning for diverse brands?

54:10 - What are some of the latest trends in media planning that marketers should be aware of?

01:00:42 - How has digital media impacted traditional media planning strategies?

01:10:25 - How do you measure the success of a media planning campaign?

01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning?

01:21:12 - Time management tips for marketers

01:25:08 - Conclusion

#marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

Episode 64 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Vinita Khadka's Socials:

LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/

Instagram - https://www.instagram.com/lastminute_quotes/

Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ

Timestamps:

0:00 - Introduction

20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future?

25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy?

32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach?

38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so? 45:12 - What are some innovative ways brands can leverage data and analytics to refine their marketing strategies?

54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges?

01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade?

01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values?

01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives! 01:28:36 - Conclusion

#marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast