Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

16:02 - How has the rise of digital media transformed the traditional role of PR in brand management?

27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media?

34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy?

39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space?

43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes?

53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today?

58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy?

01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts?

01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management?

01:08:16 - Image management

01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast

Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/)

Timestamps:

00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field?

16:08 - How has media planning evolved since you first started in the industry?

30:12 - What are the core principles of effective media planning that you follow?

44:26 - How do you approach media planning for diverse brands?

54:10 - What are some of the latest trends in media planning that marketers should be aware of?

01:00:42 - How has digital media impacted traditional media planning strategies?

01:10:25 - How do you measure the success of a media planning campaign?

01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning?

01:21:12 - Time management tips for marketers

01:25:08 - Conclusion

#marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

Episode 64 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Vinita Khadka's Socials:

LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/

Instagram - https://www.instagram.com/lastminute_quotes/

Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ

Timestamps:

0:00 - Introduction

20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future?

25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy?

32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach?

38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so? 45:12 - What are some innovative ways brands can leverage data and analytics to refine their marketing strategies?

54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges?

01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade?

01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values?

01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives! 01:28:36 - Conclusion

#marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast

Episode 63 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Zaunty Gupta's Socials: LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/ Instagram - https://www.instagram.com/zaunty_gupta/ Timestamps: 0:00 - Introduction 2:07 - Zaunty's background and what inspired him to become a coach for business founders? 05:42 - Zaunty's television career 12:34 - Zaunty's entrepreneurial journey 28:24 - What unique challenges do business founders face that inspired you to focus on this niche? 34:46 - Why is creating clarity of goals so crucial for business founders? 38:24 - HR practices for small enterprises 44:14 - Can you share a success story where your coaching significantly impacted a founder’s business? 48:28 - Are there a lot of opportunities for startups in India? 01:01:08 - 3 pillars of Zaunty's coaching 01:03:12 - Conclusion #marketing #media #entrepreneurship #businesscoaching #nikhilkumarmarketing #mipodcast

Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

0:00 - Introduction

01:26 - Khanak’s background and journey

06:32 - Pro tips to crack marketing interviews

21:21 - Evolution of influencer marketing in the beauty industry

34:06 - Picking the right influencer for your brand

46:23 - Power of UGC in marketing strategies

52:43 - Acing short-form video content creation

58:34 - Working with experts as influencers

01:00:29 - Role of storytelling in creating memorable content

01:04:41 - Creating campaigns that stand out

01:08:59 - Optimising content for e-commerce platforms

01:14:00 - What’s coming up next in the beauty industry

01:20:50 - Tips for people wanting to enter the beauty industry

01:27:00 - Conclusion Khanak Mehta's Socials: LinkedIn - https://www.linkedin.com/in/khanakmehta/ Instagram - https://www.instagram.com/khanakxx/

#marketing #media #contentmarketing #beautyindustrymarketing #nikhilkumarmarketing #mipodcast

Episode 61 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Harshanki Thakker (https://www.linkedin.com/in/harshanki/) Timestamps: 00:00 - Introduction 11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business? 20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively? 51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn? 01:01:29 - What role does networking and relationship-building play in successful lead generation on LinkedIn? 01:12:08 - What are some best practices for engaging with leads on LinkedIn without coming across as too salesy or intrusive? 01:24:56 - How can LinkedIn's advertising options be utilized to target and convert leads effectively? 01:28:09 - What metrics should businesses track to measure the success of their lead generation efforts on LinkedIn & how can they use this data to optimize their strategies? 01:31:11 - Conclusion

#marketing #media #linkedinmarketing #leadgeneration #nikhilkumarmarketing #mipodcast

Episode 60 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)

00:00 - Introduction

15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them?

21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations?

24:58 - How should you leverage organic & paid content as an e-commerce brand?

35:11 - Influencers for e-commerce - How you leverage them to grow your channels

39:42 - How can e-commerce businesses ensure a consistent and positive brand positioning for their products amidst intense competition?

47:57 - How can e-commerce businesses strategically price their products to attract customers while maintaining profitability?

53:33 - What are the key considerations for promoting products on marketplaces like Amazon & how can businesses maximize their visibility & sales?

58:16 - What are some common mistakes or misconceptions businesses make while selling on Amazon, and how can they avoid them?

01:02:25 - How important is social commerce in today's e-commerce landscape & what are some effective tactics for driving sales through social media platforms?

01:09:47 - What role do customer reviews and ratings play in influencing purchasing decisions on e-commerce platforms & how can businesses manage and leverage them effectively?

01:16:01 - ONDC - Journey

01:21:52 - What does it mean for a brand to present on quick platforms? What are the key challenges brands face on these platforms?

01:25:16 - Conclusion

#marketing #media #ecommercemarketing #quickcommerce #nikhilkumarmarketing #mipodcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/)

Timestamps - 00:00 - Introduction 26:28 - What is offline marketing & how does it differ from online marketing? 31:50 - Why should businesses still invest in offline marketing strategies in the digital age? 41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines? 48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses? 58:30 - How does OOH advertising contribute to a brand's visibility? 01:04:08 - Why are on ground events & sponsorships important components of offline marketing? 01:13:34 - What are the advantages of face to face interactions at industry events in marketing your brand? 01:18:30 - How can business optimize their point of sale marketing to influence customer decisions? 01:25:25 - What are some creative & unconventional guerilla marketing tactics that have proven successful? 01:29:38 - How do giveaways contribute to brand awareness & customer loyalty? 01:36:14 - Conclusion