In this episode of the Top 100 Business Books Podcast, hosts Elle and Max dive into Made to Stick by Chip and Dan Heath, a compelling exploration of why some ideas survive and others fade away. The Heath brothers present a powerful framework for creating "sticky" ideas—concepts that are memorable, impactful, and actionable.

In this episode, we cover:

🧠 The SUCCESs Model: How to make ideas Simple, Unexpected, Concrete, Credible, Emotional, and Story-driven. 💡 The Power of Stories: Why storytelling is essential for making information relatable and memorable. 🔗 Sticky Ideas in Business: Real-world examples of businesses that used "sticky" concepts to thrive. 🎯 Making Your Ideas Stick: How you can apply these principles to your personal and professional life.

If you’re looking to understand what makes ideas resonate with people, this episode offers key insights and practical tips from Made to Stick.

📖 About "Made to Stick":

Written by brothers Chip Heath and Dan Heath, Made to Stick outlines why certain ideas become memorable and drive change, while others fade into oblivion. Using their SUCCESs framework, they break down how to communicate ideas that people will remember, care about, and act on.

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🎙️ About the Hosts:

Elle and Max bring their complementary perspectives to every discussion. Elle offers fresh, modern insights, while Max shares wisdom from years of business experience, creating an engaging and informative conversation for listeners.

👉 Join the Conversation:

What’s the stickiest idea you’ve ever encountered? How has it influenced your life or work? Share your thoughts in the comments below!

📅 Upload Schedule:

New episodes every week as we continue exploring the top business and self-development books that inspire change.

Disclaimer: This video and description are for educational and entertainment purposes only.

Thank you for listening!